Senior Copywriter

SUMMARY:
Kloof - We’re looking for a Senior Copywriter with a passion for retail brands and a talent for crafting outstanding copy that captures attention, sparks engagement, and drives results.

POSITION INFO:
As a Senior Copywriter, you will play a key role in developing brand voices, writing compelling copy for a range of platforms, and ensuring the consistency and quality of all written content across retail clients' campaigns.

Key Responsibilities:

• Content Strategy: Ensure all copy is part of a cohesive content plan, aligning with broader marketing strategies.
• Creative Copywriting: Write clear, persuasive, and original copy across a variety of media, including digital ads, social media posts, website copy, email campaigns, in-store signage, product descriptions, and print collateral.
• Brand Voice Development: Collaborate with clients and internal teams to develop and maintain strong, consistent brand voices across all content. Ensure copy aligns with the brand’s tone, personality, and target audience.
• Campaign Conceptualising: Contribute to creative brainstorming sessions, helping to generate fresh, compelling ideas for campaigns and promotions that resonate with consumers.
• Digital & Social Media Content: Collaborate with junior writers to create engaging copy for digital platforms, including social media posts, paid ads, blog posts, and email newsletters, to drive engagement, traffic, and conversions.
• Proofreading & Editing: Review and edit copy produced by junior writers, ensuring it meets quality standards, is on-brand, and is error-free.
• Client Collaboration: Work closely with clients to understand their business goals, challenges, and target audience. Use this insight to craft tailored copy that aligns with their objectives.
• SEO Optimization: Collaborate with junior writers to write copy with SEO in mind, ensuring it’s optimized for search engines and supports our clients’ digital marketing goals.
• Creative Leadership: Mentor and guide junior copywriters, providing constructive feedback and helping to elevate the quality of the team’s work.
• Campaign Reporting: Analyze the effectiveness of copy across various campaigns and platforms, using insights to refine and improve future copywriting efforts.

Required Skills & Experience:

• Minimum of 5 years of experience in copywriting, preferably with a focus on retail or consumer brands. A strong portfolio showcasing your ability to write across a variety of formats is essential.
• Brand Storytelling: Ability to create compelling narratives that connect with target audiences, with an understanding of how to adapt tone and messaging for different channels and platforms.
• Cross-Channel Writing: Experience writing across various media, including digital (social media, blogs, websites), print (brochures, catalogues), email marketing, and in-store materials.
• SEO Knowledge: Familiarity with SEO best practices, keyword research, and optimizing copy for search engines.
• Creative Conceptualising: A strong conceptual thinker who can generate fresh ideas, collaborate in brainstorming sessions, and contribute to the development of integrated campaigns.
• Strong ability to work as part of a team, collaborating with designers, strategists, and account managers to create cohesive campaigns.
• Exceptional attention to detail, with the ability to ensure consistency, clarity, and quality across all copy and messaging.
• Strong written and verbal communication skills, with the ability to present ideas clearly and influence stakeholders.
• Proven ability to manage multiple projects, meet deadlines, and work efficiently in a fast-paced environment.
• Advantageous - Retail Knowledge: Experience writing for retail brands or e-commerce platforms, with a deep understanding of what drives consumer behaviour and how copy can influence purchasing decisions

Should you not receive a response within the next 2 weeks, please consider your application unsuccessful. Vacancies are advertised on our website, should you wish to keep abreast with our active roles.

IMPORTANT NOTICE
By applying to this advert you hereby acknowledge that you have read and accept the following Protection of Personal Information ACT (POPIA) disclaimer:
I hereby consent for Talented Recruitment to process my personal information as part of the recruitment process. Talented Recruitment shall take all reasonable measures to protect the personal information of applicants and for the purpose of this disclaimer “personal information” shall be defined as detailed in the Protection of Personal Information Act, Act 4 of 2013 (“POPIA”).

 

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