Senior Digital Marketing and Content Specialist

SUMMARY:
Our client is recruiting for a Senior Digital Marketing and Content Specialist. Position based in Johannesburg Northern suburbs.

POSITION INFO:
Purpose:

The role of the Senior Digital Marketing and Content Specialist is to lead the development and execution of communication strategies to promote the company and its products and services in a consistent and targeted manner. This role plays a critical role in leading the company’s communications efforts with internal and external audiences. The Specialist will also lead the design, implementation, execution and analysis of the company’s digital marketing and social media efforts. This includes the website, social media platforms, digital advertising campaigns amongst others, aimed at promoting and increasing brand awareness and promoting the products and services of the company.
 
Communications and Content Development:
 
·         Develop and implement a Communication Strategy and Plan that will support the Company’s strategic goals while also enhancing the brand and visibility of the Company in key markets and with key stakeholders.
·         Accountable to communicate the organization/divisions many stories/projects/key developments/strategies/plans.
·         Identify / customize / generate appropriate content that informs, inspires and educate, be it print or digital, news articles, press releases, opinion editorials, website, reports, brochures, blogs, podcasts, videos or social media and other items. This includes developing a content calendar, sourcing and developing content from across the organization to leverage brand awareness and reinforce the organizations brand positioning.
·         Create/ develop/ conceptualize written, visual or digital content for various media and channels on behalf of the Company.
·         Collating and synthesizing large volumes of information and turning it into engaging and understandable content for key audiences/stakeholders.
·         Work and collaborate with designers and vendors to package and repurpose copy and visuals for everything from CME generated web pages to infographics and brochures.
·         Content Strategy Lead: responsible for keeping abreast of industry news and developments in order to identifying opportunities in the news cycle and create content where it supports the Company brand and the frontline division’s business development objectives.
·         Work closely with the marketing team to ensure alignment with marketing activities.
·         Develop a library of online and print marketing collateral for the different frontline divisions and ensure that the content is kept up to date and relevant
·         Works and collaborates with CME team to ensure scheduled content and marketing campaigns are delivered as per the editorial calendar.
 
 
Digital Marketing
 
·         Lead CME’s digital marketing initiatives. Develop a digital marketing strategy and plan to effectively leverage and integrate the Company’s intranet, website, social media platforms, etc., ensuring alignment to the organization''s strategic and business objectives.
·         Proactively lead and advise on the digital marketing and social media deliverables into various CME campaigns, sponsorships and projects e.g. Youth Challenge, Annual results, etc.
·         Manage the digital content editorial process
·         Lead and advise on digital marketing tactics as well as selection of appropriate digital channels for different audience/stakeholder groups in order to maximize content delivery and effectiveness.
·         Oversee the Company’s online reputation and advise on suitable reputation management tactics.
·         Manage and maintain consistency of digital content with regards to messaging, tone and adherence to brand guidelines.
·         Accountable for data analytics; to analyze, review, and report on effectiveness of digital campaigns to maximize results and inform future user engagement strategies.
·         Identifies and monitors effective benchmarks for measuring the impact of digital channels and social media campaigns
·         Track and monitor the Company’s digital marketing efforts to identify possible gaps, optimize digital advertising spend and ideate new marketing opportunities
·         Develop intelligence reporting to communicate digital channel metrics and progress to key internal stakeholders, including Return on Investment (“ROI”) for social media presence and engagement.
·         Responsible for keeping up to date with new and emerging digital and social platforms and trends to assess relevance to Company’s communication and business objectives.
 
General:
 
·         Provide input or facilitate the preparation of management reports for the Unit, Division, Executive Committees, Boards & Stakeholders.
·         Build and manage relationships across Company’s divisions and units
·         Manage relationships with service providers and ensure adherence to SLA’s and budget allocations
·         Work efficiently with CME team members and provide guidance to ensure that the quality of content and digital marketing outputs is of a high standard.
·         Foster cross-functional team collaboration to enable strong and consistent project delivery.
·         Optimize skills usage within the team.
·         Perform other strategic duties as assigned.
·         Develop understanding of the Company’s strategy, sectors, solutions and products as well as the Company’s stakeholder groups
 
Minimum Requirements
 
·         Relevant Bachelor’s degree in Communications, Marketing, or related field.
·         A qualification in digital marketing.
·         A minimum of 5 years content strategy development, communications and digital marketing experience at a senior level
·         A minimum of 3 years’ experience of working with agencies and vendors.
·         Proven track record of successfully leading and implementing digital marketing, social media and communications strategies, plans and campaigns at a senior level.
·         Proven track record of writing and editing skills on both print and digital platforms.
·         Demonstrated experience in writing compelling and thought-provoking content that builds organizational brand/s.
·         Demonstrated ability of leading and integrating communications, marketing and events of an organization.
·         Worked in commercial or marketing/advertising/digital agency environment
·         At least 3 years’ experience in planning and activating traditional, digital and social media campaigns, content development, planning and account management.
·         Strong proficiency in Microsoft Office Suite (Word, Excel; PowerPoint).
 
Desirable Requirements
 
·         A post-graduate qualification in Marketing, Communications or Commerce.
·         Experience working for digital marketing agency, consulting, professional or financial services or development finance institution
 
Competencies:
·         Customer Service Orientation
·         Self-Awareness and Self Control
·         Strategic and Innovative Thinking
·         Driving Delivery of Results
·         Teamwork and Cooperation

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