SUMMARY:
Lead Multi-Brand Visual Storytelling Across Hospitality, Lifestyle & Wellness
POSITION INFO:
Lead Multi-Brand Visual Storytelling Across Hospitality, Lifestyle & Wellness
Creative Leadership | On-site | Hospitality, Tourism & Lifestyle
About Our Client
My client is a leading South African tourism and hospitality group with a diverse portfolio of properties and lifestyle brands. Known for its attention to detail and high service standards, the company operates in fast-paced environments where creativity, precision, and brand consistency are essential.
With a strong in-house marketing and production team, the group offers creative professionals the opportunity to shape and elevate brand identities across hospitality, wellness, and travel experiences. This is a dynamic, hands-on environment ideal for passionate creatives who thrive on design excellence.
The Role: Senior Graphic Designer
As the Senior Graphic Designer, you will be the visual custodian across multiple brands under the group''''s umbrella. From leading creative direction to delivering high-impact designs, you''''ll be responsible for producing consistent, compelling visual assets across print and digital platforms. Working closely with Marketing, Sales, and Production, you''''ll bring strategic thinking and visual storytelling together to drive cohesive brand experiences. This is a fully on-site role requiring a blend of leadership, execution, and collaborative energy.
Key Responsibilities
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Lead the application and evolution of corporate and sub-brand visual identities
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Design promotional and sales materials, including brochures, signage, menus, and merchandise
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Create digital assets for web, social media, emailers, and advertising campaigns
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Translate marketing briefs into creative campaign visuals across hospitality, wellness, and lifestyle properties
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Produce guest-facing materials such as in-room guides, spa brochures, and event collateral
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Maintain brand consistency across all print and digital touchpoints
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Review, proof, and finalise artwork for production or digital publishing
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Collaborate with copywriters, content producers, and photographers
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Liaise with print and production vendors and manage quality control
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Mentor junior designers and elevate overall team output
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Maintain structured digital archives and design systems
About You
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Grade 12 (Matric) is essential
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Relevant tertiary qualification in Graphic Design, Visual Communication, or related field
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3-5 years of experience in a senior design role, preferably in hospitality, tourism, or lifestyle sectors
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Proven experience in brand identity development and multi-brand design systems
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Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Experience across print, packaging, digital, and environmental design
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Knowledge of UI design and digital asset creation is beneficial
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Strong creative thinking and visual storytelling skills
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Excellent attention to detail and ability to manage multiple projects under tight deadlines
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Confident communicator and team collaborator
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Valid driver''''s licence and access to own vehicle required
If you''''re ready to lead design in a space where aesthetics and storytelling matter deeply and where your work directly impacts guest perception and brand success, this is your opportunity to shine.
