Senior Lead Generation Expert

SUMMARY:
This role exists to accelerate growth by building a predictable pipeline of qualified B2B meetings with care home decision-makers, procurement leads, and healthcare facility managers. It is a commercially critical hire with a direct impact on a growth target of scaling revenue significantly over the next 3 years.

POSITION INFO:

Senior Lead Generation Expert
Build a predictable pipeline of qualified B2B meetings for a healthcare equipment business with ambitious expansion plans.

Remote, UK working hours Monday to Friday 9 am - 5 pm,

Salary: R26 000 - R36 000 p/m

About Our Client

The client is a UK-based healthcare equipment supplier of comfortable care chairs, wheelchairs, and related healthcare equipment. They serve care homes, nursing homes, healthcare groups, and procurement-led organisations.

The Role: Senior Lead Generation Expert

This role exists to accelerate growth by building a predictable pipeline of qualified B2B meetings with care home decision-makers, procurement leads, and healthcare facility managers. It is a commercially critical hire with a direct impact on a growth target of scaling revenue significantly over the next 3 years. The main focus is on running outbound campaigns and creating sales-qualified lead pipeline opportunities for the sales team.

Key Responsibilities

• Demonstrate a stable track record in growth-focused roles and specific monthly meeting numbers achieved.
• Build targeted prospect lists of UK care home groups and nursing homes using lead generation and data scraping tools.
• Reach decision-makers such as owners, operations directors, procurement leads, and home managers.
• Run structured outbound campaigns across email, LinkedIn, other social media, and phone.
• Qualify opportunities thoroughly and consistently book high-quality sales meetings.
• Create sales qualified lead pipeline opportunities for the sales team.
• Handle objections and gatekeepers with confidence.
• Improve conversion rates through testing and optimisation.

About You

• Proven success in B2B lead generation or business development roles, booking meetings with senior decision-makers.
• Experience selling into care homes, healthcare, medical devices, NHS-adjacent, or mobility sectors.
• Proficiency using CRM and sequencing tools such as Salesforce, Apollo, or LinkedIn Sales Navigator.
• Ability to demonstrate pipeline value created or influenced and conversion metrics from outreach to meeting.
• Strong written outreach examples and a data-led approach to decision making.
• Commercially sharp, proactive, process-driven, and comfortable working autonomously.
• Experience in healthcare equipment, medical devices, or procurement-led B2B sectors is a strong preference.
• Experience with mobility, seating, or patient handling products is a plus.