Senior Marketing Manager

SUMMARY:
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POSITION INFO:

Job Purpose:

Lead our strategic marketing transformation from brand maintenance to business growth engine. Drive sector-focused campaigns and establish thought leadership while building high-performance marketing capabilities.

Key Responsibilities:

Lead strategic marketing initiatives while building business development capabilities.

• Strategic Marketing Leadership
  • Develop comprehensive marketing strategies for target sectors
  • Lead campaign development from concept to execution
  • Establish thought leadership positioning programs
  • Drive strategic business development initiatives
  • Collaborate with leadership on marketing committee activities
  • Ensure brand consistency across all marketing materials
• Campaign and Content Management 
  • Plan and execute integrated marketing campaigns
  • Manage multi-channel marketing initiatives
  • Oversee content development and distribution
  • Coordinate event marketing and webinar programs
  • Monitor campaign performance and ROI tracking
  • Optimize campaigns based on data insights
• Lead Generation and Partnership Management 
  • Develop and implement lead generation strategies
  • Manage leads through marketing funnel optimization
  • Build and maintain strategic partner relationships
  • Track and optimize lead conversion rates
  • Facilitate business development collaboration
  • Support upselling and cross-selling initiatives
• Team Leadership and Vendor Management 
  • Mentor and develop junior marketing team members
  • Coordinate with cross-functional teams and departments
  • Manage relationships with external agencies and suppliers
  • Negotiate contracts and manage vendor performance
  • Ensure quality delivery from all marketing partners
  • Build preferred supplier relationships and networks
• Digital Marketing and Technology
  • Lead HubSpot/CRM implementation and optimization
  • Develop marketing automation workflows
  • Manage digital marketing initiatives (SEO, social media, online advertising)
  • Create and manage lead scoring systems
  • Generate insights and reports from marketing data
  • Train team on marketing technology best practices
• Performance and Budget Management 
  • Manage marketing budgets and procurement processes
  • Track and report on marketing performance metrics
  •  Conduct market research and competitive analysis
  • Implement quality control standards across activities
  • Optimize resource allocation for maximum ROI
  • Establish KPIs and measurement frameworks

Essential Requirements:

• 5-10 years progressive B2B marketing experience
• Professional services background strongly preferred
• Proven track record in senior marketing roles
•  Team leadership and mentoring experience
• HubSpot/CRM implementation and management expertise
• Strategic campaign development and execution skills
• Lead generation and nurturing experience
• Strong project management and organizational abilities
•  Vendor and supplier relationship management experience
• Marketing qualification (Degree level preferred)
• Excellent communication and presentation skills
• Analytical mindset with data-driven approach

Preferred Qualifications and Experience:

• MBA with marketing focus highly advantageous
• Accounting/finance/professional services industry experience
• Advanced marketing automation platform expertise
• Google Analytics and marketing reporting capabilities
• Multi-channel campaign experience across digital and traditional
• Budget management and procurement experience
• Change management and process improvement skills
• Strategic thinking and business development acumen
• Automotive, mining, or tax advisory sector knowledge
• Professional marketing certifications (CIM, Digital Marketing Institute)
•  Event marketing and trade show management experience
• Thought leadership and content marketing expertise

Join us in building a world-class marketing operation that drives measurable business growth while leading strategic initiatives and developing high-performance marketing capabilities.

Apply now!

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