Senior Marketing Manager

SUMMARY:
We are assisting our client in recruiting for a Senior Marketing Manager

POSITION INFO:

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers, retain existing clients, and strengthen the company’s brand presence. This role requires a hands-on, results-driven professional who can manage campaigns, lead initiatives, and work closely with sales and senior management to drive business growth.

Key Responsibilities:

• Strategic Marketing & Planning
• Develop and implement comprehensive marketing strategies aligned with company objectives
• Conduct market research to identify trends, opportunities, and competitor activit
• Prepare annual and quarterly marketing plans and budgets
• Measure and report on the effectiveness of marketing campaigns
• Brand Management
• Maintain and enhance the company’s brand identity across all platforms
• Ensure brand consistency in all marketing material, communications, and campaigns
• Oversee corporate identity usage and brand guidelines
• Digital & Traditional Marketing
• Manage digital marketing channels including website, social media, email marketing, and online advertising
• Plan and execute traditional marketing activities such as print media, signage, promotions, and events
• Oversee content creation, copywriting, and design for marketing materials
• Campaign & Project Management
• Plan, coordinate, and execute marketing campaigns from concept to completion
• Manage timelines, budgets, and deliverables
• Liaise with external agencies, designers, printers, and media partners
• Sales & Internal Collaboration
• Work closely with the sales team to support lead generation and customer acquisition
• Develop marketing tools to support sales initiatives (brochures, presentations, proposals)
• Align marketing activities with sales targets and business development strategies
• Reporting & Administration
• Track marketing spend and ensure responsible use of the company credit card
• Prepare regular performance reports for management
• Maintain accurate records of campaigns, suppliers, and marketing assets

Key Performance Areas (KPAs):

• Successful execution of marketing strategies and campaigns
• Brand awareness and market psence
• Lead generation and support to sales performance
• Budget management and ROI on marketing spend
• Adherence to deadlines and quality standards

Minimum Requirements:

Qualifications

• Degree or Diploma in Marketing, Communications, Business, or related field

Experience

• Minimum of 5 years’ experience in a Marketing Manager or senior marketing role
• Proven experience in both digital and traditional marketing
• Experience managing budgets and external suppliers

Skills & Competencies

• Strong strategic thinking and analytical skills
• Excellent written and verbal communication skills
• Project management and organisational ability
• Proficiency in Microsoft Office and marketing-related software/tools
• Valid driver’s licence (required for company vehicle use)

Personal Attributes

• Self-motivated and results-oriented
• Creative with strong attention to detail
• Professional, reliable, and deadline-driven
• Able to work independently and as part of a team
• Strong leadership and decision-making skills

Please note if you are not contacted your application was unsuccessful