Senior Paid Ads Specialist

SUMMARY:
Join a Dynamic, Award-Winning Digital Marketing Agency Driving Sustainable Tourism in Africa!

Are you a data-driven digital marketer with a passion for travel and making a real impact? Our client, an award-winning digital marketing agency based in South Africa, is looking for a Senior Paid Ads Specialist to join their team. Specialising in the hospitality and tourism sector, this agency helps some of Africa’s most iconic travel brands drive direct bookings, boost online visibility, and grow sustainably.

In this role, you'll combine performance marketing expertise with some travel to stunning destinations across Africa for site visits and client collaboration. If you're ready to work with purpose, sharpen your skills, and see your strategies come to life, this is the opportunity for you.

POSITION INFO:
Role Description

This is a full-time hybrid role for a Senior Paid Ads Specialist based in Stellenbosch.

The position requires minimum of 2 days in office, and hybrid for the rest of the week.
The Senior Paid Ads Specialist will create, manage, and optimise paid ad campaigns, analyse performance data, and work with internal teams to deliver on client goals.

Qualifications

• Minimum 5 years agency experience.
• Minimum Bachelor's degree in Marketing, Advertising, or related field.
• Google Ads Certified.

• Paid Ads Management, Data Analysis, and Strategy Development
• Google Ads: setup, implementation, optimisation, and analytics
• Social Media Advertising: setup, implementation, optimisation, and analytics
• Email drip-campaigns (e.g. Mailchimp): setup, implementation, optimisation, and analytics
• Google Tag Manager setup and implementation
• Excellent communication and teamwork skills
• Ability to work independently and remotely
• Content creation is not a requirement
• Passion for the hospitality and tourism industry