Senior Paid Specialist

SUMMARY:
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POSITION INFO:

Duties and Responsibilities:

• Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
• Running Adwords (Google Search & Google GDN/Smart Display).
• Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns.
• Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPI’s.
• Manager a team and as a Senior Specialist in the Search team you will assist your HOD with training interns/junior team members, reviewing their campaigns and helping them to achieve their KPI’s
• Seek ways to improve effectiveness and efficiency within the search team in order to aid revenue growth.
• Optimise CTRs, landing pages, quality score, and conversion rates.
• Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
• Ensure effective keyword research and implementation.
• Ensure that Ad-copy is implemented, aligned, and tested as per Brand AdWords Strategy.
• Provide adhoc, weekly and monthly reports to all internal parties based on performance per product and per brand.
• Provide quarterly analysis on overall AdWords performance.
• Ensure that quarterly reviews are conducted with Google and that continues updates are communicated.
• Intermediate to Advanced experience using Google Analytics and Google Tag Manager.
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Training intervention attendance.
• Application of training, initiatives, and process changes.
• Finding new ways of generating efficiencies and effectiveness across business/department.
• Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
• Showing initiative to improve processes and build efficiencies without being prompted.
• Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention.
• Must be willing to work within the various digital marketing functions (email, SMS, Affiliate marketing, SEO, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope.
• Having a basic understanding of Yahoo and Bing but not limited to.
• Prior experience in content marketing, content growth and SEO.
• Working knowledge of search engine optimization practices.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Excellent verbal and written communication skill.
• Ability to work within a team and independently.
• Strong organizational, time management, and analytical skills.
• Reviewing and analyzing client sites for areas that can be improved and optimized.
• Identifying powerful keywords to drive the most valuable traffic.
• Writing powerful calls-to-action to convert visitors.
• Filling websites and other content with effective keywords.
• Research competitors and provide suggestions for improvement.
• Regular audits, both large and small.
• Identify the latest trends and technologies affecting our industry.
• Keep abreast with best practices.

Minimum Requirements:

• Degree in Marketing, Digital Technologies, or relevant field.
• 2 -3 Years’ Experience in SEO and PPC.
• 2- 3 Years management experience.

Skills and Competencies:

• Good communication and Interpersonal skills.
• Great planning, organizational and time management skills.
• Excellent Digital and Lead Generation.
• Must be results driven.
• Demonstrates exceptional attention to detail.
• Must be quality focused and have excellent problem solving skills.
• Impressive Project Management skills.
• Excellent Team Management capabilities.
• Impressive reporting skills.
• Willingness to work on weekends, from home and to be available on your mobile when required.

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