Social Media & Content Creator

The Social Media & Content Creator is responsible for building The Royal Portfolio brands by authentically communicating and showcasing the stories of our hotels/lodges and our people, through a variety of social media platforms, from LinkedIn to TikTok, the website, our blog and emails. As a brand ambassador for The Royal Portfolio, the Social Media & Content Creator contributes to the company's purpose which is "to give our guests a complete experience and a perfect stay".

MAIN DUTIES & RESPONSIBILITIES

• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Developing social media content plans that are consistent with the company’s brand identity.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencers / content creators
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Assisting the Sales & Marketing team as required – photo shoots, writing copy, creating guest collateral, updating website, managing image library etc.

QUALIFICATIONS/ REQUIREMENTS:

• Tertiary qualification in Marketing, Branding, PR, Communications, etc.
• 2 years experience working as a Content Creator or in social media, ideally in an Agency environment
• Understanding of hospitality and the travel industry is advantageous
• Experience of working with luxury brands
• Excellent English writing skills (accurate spelling and grammar, keen attention to detail)
• Storytelling ability
• Creativity and design ‘eye’
• Eagerness to learn and innovate
• Excellent organisational skills
• Ability to problem solve and work independently or as part of a team
• In depth knowledge and understanding of Facebook, Instagram, YouTube, LinkedIn, TikTok
• WordPress CMS experience
• Experience using a project management tool (Asana)
• Excellent Microsoft Word, Excel, PowerPoint, Google Docs skills
• Basic understanding of SEO writing, Google Ads and Analytics
• CRM experience a bonus
• Photoshop/ LightRoom/ InDesign/ Video Editing skills a bonus
• Photography and filming skills a bonus
• Ability to manage own workload and meet deadlines
• Own transport

It is important that the candidate is able to work as part of a team and is a good cultural fit for The Royal Portfolio.

South African citizenship is advantageous. A valid work permit is essential if you are not in possession of a South African ID document.

All new appointments at The Royal Portfolio’s properties will need to show proof of vaccination against Covid 19.