SUMMARY:
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POSITION INFO:
Social Media & Digital Marketing Manager
Location: Bellville - Cape Town
Salary: 33K-43K CTC (Dep On Exp).
Are you a passionate and detail-oriented designer with a talent for creating visually compelling brand content?
Being responsible for executing both the organic digital marketing strategy,, apply now!
Minimum qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, Brand Communications, Media
- Studies, Journalism, Public Relations, Visual Communication, or a related field.
- 3+ years of hands-on experience in social media and digital marketing, preferably in a
- premium, design-led or lifestyle brand environment.
Responsibilities:
- Develop and manage the content calendar across Instagram, Facebook, Pinterest,
- TikTok, LinkedIn and other relevant platforms.
- Work with our copy editor to create compelling captions and social copy aligned to our
- tone of voice.
- Collaborate with designers, stylists, and photographers to create visually engaging
- Community management: respond to comments, messages and DMs; grow and engage
- our online audience.
- Manage and optimise paid digital campaigns across Facebook, Instagram and Google.
- Brief, coordinate and review work with the external digital marketing agency.
- Analyse performance data across paid and organic efforts; generate monthly reports
- and apply learnings.
- Identify and manage influencer partnerships and brand collaborations.
- Stay on top of social, digital and e-commerce trends.
Advantageous:
- Strong understanding of social media platforms, trends, and content best practices.
- Experience in both organic social media and paid digital advertising (Meta and Google Ads).
- Honors degree in Marketing, Brand Management, or Strategic Communication.
- Knowledge of e-commerce and digital marketing performance metrics.
Certifications (preferred but not required):
- Google Ads Certification (Search or Display)
- Meta (Facebook) Certified Digital Marketing Associate or Media Buying Professional
- Google Analytics Certification
- Digital Marketing Certificate from reputable organization
- Short courses in copywriting, content creation, or visual communication
Technical skills:
- Proficiency in Meta Business Suite, Google Ads, Google Analytics, and social scheduling
- tools (e.g. Buffer)
- Strong copywriting and visual communication abilities
- Basic design or layout skills (Canva or Adobe Creative Suite) will be an advantage
- Strong organizational and project management skills and familiarity with platforms like Asana
Apply Now! Subject Line Social Media & Digital Marketing Manager.
Looking forward to meeting you.
luminapersonell.co.za
