Social Media Coordinator

SUMMARY:
-

POSITION INFO:
We are seeking a creative, digitally savvy and organised Social Media Coordinator to strengthen our online presence and bring the Freddy Hirsch brand to life across digital platforms. The successful candidate will coordinate engaging content, manage social media channels and support marketing campaigns that build brand awareness, encourage audience engagement and showcase our products, people and expertise. Key Responsibilities Plan, develop and maintain social media content calendars aligned with marketing objectives and brand guidelines. Create, coordinate, schedule and publish engaging content across relevant platforms, including Facebook, Instagram, LinkedIn and TikTok. Develop compelling copy, captions, stories, reels and short-form video content. Collaborate with the Marketing team and designers to brief and coordinate creative content, campaigns, product launches and promotions. Capture and coordinate photography and video content featuring products, people, events and company activities. Monitor social media channels, respond to comments and messages, and escalate customer enquiries where required. Research industry developments, audience insights and social media trends to identify opportunities to improve engagement and reach. Monitor campaign performance, analyse social media metrics and compile reports with recommendations for improvement. Ensure consistent brand messaging, visual identity and quality across all digital platforms. Support influencer collaborations, competitions, promotional activities and other digital marketing initiatives as required. Minimum Requirements Grade 12 (Matric). A diploma or degree in Marketing, Digital Marketing, Communications or a related field is advantageous. At least 2 years’ experience in social media coordination, content creation or digital marketing. Demonstrable experience managing social media platforms and developing engaging digital content. Proficiency in social media scheduling and management tools, such as Meta Business Suite. Experience with Canva, Adobe Creative Cloud or video editing tools such as CapCut is advantageous. Strong copywriting, editing and proofreading skills. Experience interpreting social media analytics and preparing performance reports. A portfolio showcasing previous social media or content creation work. Key Competencies Creativity and a strong visual eye. Excellent written and verbal communication skills. Strong organisational skills and attention to detail. Ability to manage multiple projects, prioritise tasks and meet deadlines. Proactive, adaptable and solutions-oriented approach. Strong interpersonal skills and ability to collaborate across teams. Analytical thinking and a willingness to learn. Ability to work independently in a fast-paced, results-driven environment.