Social Media Manager

Recruiter:

Talented Recruitment

Job Ref:

DBN001618/KA

Date posted:

Friday, June 18, 2021

Location:

Durban, South Africa

Salary:

Negotiable

SUMMARY:
Responsible for creating strategy and managing content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. Monitor site metrics, respond to reader comments, and oversee creative design.

POSITION INFO:

Role and Responsibilities:

Write long- and short-form social media messages that attract new users and engage current users
Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
Help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
Develop, implement and manage social media strategy
Define most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization

Experience/requirements & Skills:

BSc degree in Marketing or relevant field
Experience as a Social Media Coordinator or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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