Social Media Manager

SUMMARY:
Leading pharmaceutical company is looking for an experienced Social Media Manager to join their team at their Johannesburg Office.

POSITION INFO:
The Social Media Manager is responsible for planning, implementing, managing and monitoring the company''s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Duties and  responsibilities:

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content in conjunction with Content Managers and the Marketing team  - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Develop influencer and brand advocacy network
• Provide constructive feedback in order to align and pivot content/strategies to changing market forces
• Maximise ROI of social media campaigns
• Aligning and pivoting social media campaigns in line with social media algorithm changes
• Social media competitor analysis: Activity, spend, ROI
• Social media trends analysis and recommendations
• Social media case study development for internal skills development
• Kaizen reporting based on campaign analysis

• BCom undergraduate degree or equivalent
• Social media marketing qualification would be advantageous
• SEO and/or SEM qualifications would be advantageous
• 5 years experience as a Social Media Manager or similar role

•  Social Media Strategist using social media to develop brand awareness and drive sales
• Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
• Comprehensive insight into social media monitoring resources and metrics
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

NB! This job is now closed. You can apply for other jobs by uploading your CV.