Social Media Manager

Key Performance Areas (Core, essential responsibilities –outputs of the position)

·Develop, implement and manage our social media strategy
· Define most important social media KPIs
·Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
·Measure the success of every social media campaign
· Stay up to date with latest social media best practices and technologies
·Collaborate with Marketing, Sales and Product Development teams
· Monitor SEO and user engagement and suggest content optimization
·Develop influencer and brand advocacy network
·Provide constructive feedback in order to align and pivot content/strategies to changing market forces
·Maximise ROI of social media campaigns
·Aligning and pivoting social media campaigns in line with social media algorithm changes
·Social media competitor analysis: Activity, spend, ROI
· Social media trends analysis and recommendations
·Social media case study development for internal skills development
· Kaizen reporting based on campaign analysis


Minimum Requirements


EDUCATION

• BCom undergraduate degree or equivalent
• Social media marketing qualification would be advantageous
• SEO and/or SEM qualifications would be advantageous

EXPERIENCE

• 5 years experience as a Social Media Manager or similar role

SKILLS/PHYSICAL COMPETENCIES

• Social Media Strategist using social media to develop brand awareness and drive sales
• Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
• Comprehensive insight into social media monitoring resources and metrics
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

General working conditions (e.g. shift work, drivers’ license, specific tools, special clothing, environmental requirements, etc.)

• May be required to work overtime