Social Media Manager

Recruiter:

Greys Personnel

Job Ref:

DBN002242/LB

Date posted:

Tuesday, February 8, 2022

Location:

Johannesburg, South Africa

JOB SUMMARY:
.Our client, an innovative healthcare leader in providing products to the consumers is seeking to employ a Qualified and Experienced Social Media Manager to join their Gauteng team

JOB DESCRIPTION:

Key Performance Areas (Core, essential responsibilities –outputs of the position)

·Develop, implement and manage our social media strategy
· Define most important social media KPIs
·Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
·Measure the success of every social media campaign
· Stay up to date with latest social media best practices and technologies
·Collaborate with Marketing, Sales and Product Development teams
· Monitor SEO and user engagement and suggest content optimization
·Develop influencer and brand advocacy network
·Provide constructive feedback in order to align and pivot content/strategies to changing market forces
·Maximise ROI of social media campaigns
·Aligning and pivoting social media campaigns in line with social media algorithm changes
·Social media competitor analysis: Activity, spend, ROI
· Social media trends analysis and recommendations
·Social media case study development for internal skills development
· Kaizen reporting based on campaign analysis

Minimum Requirements

EDUCATION

BCom undergraduate degree or equivalent
Social media marketing qualification would be advantageous
SEO and/or SEM qualifications would be advantageous

EXPERIENCE

5 years experience as a Social Media Manager or similar role

SKILLS/PHYSICAL COMPETENCIES

Social Media Strategist using social media to develop brand awareness and drive sales
Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
Comprehensive insight into social media monitoring resources and metrics
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills

General working conditions (e.g. shift work, drivers’ license, specific tools, special clothing, environmental requirements, etc.)

May be required to work overtime

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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