Social Media Manger

SUMMARY:
Design and implement social media strategy across all channels aligned with business goals

POSITION INFO:
Job Objectives

• Strategically create and distribute brand content across social networks
• Oversee brands social media accounts design and layout
• Manage campaigns and public interactions across all social outlets
• Ensure best social customer response practices
• Post content, ensure timely responses, manage social media programs, and carry out brand voice
• Manage day-to-day social media calendar (generate, edit, publish, share content daily)
• Attend group and partner events to ensure best social coverage
• Develop audience targeting strategy by campaign using interests, behaviours, lookalike audiences, retargeting, demographics
• Ensure effective stakeholder relationships internally and externally
• Lead strategy and execution of paid social media campaigns, including objectives and ROI measurement
• Recommend content types driving impressions, engagements, and sales
• Report on social media analytics, campaigns, and social listening
• Monitor SEO and web traffic metrics

• Excellent communication skills (phone, email, presentations)
• Writing skills and ability to speak in the brand tone
• Ability to adapt quickly to changing requirements and technologies
• Strong platform knowledge to maximize campaigns
• Extensive social media knowledge and competitive awareness
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), Adobe
• Design Suite (Photoshop, InDesign, Acrobat), WordPress, Sprinklr

• Matric
• Bachelors degree in marketing or applicable field (desirable)

• 5 years managing social media campaigns including public interactions in corporate, agency, or social company environments
• Professional experience with Facebook, Twitter, YouTube, Instagram,
• Pinterest, Snapchat, and emerging channels
• Experience collaborating with internal and external resources to develop strategies within budget and timelines
• Experience with web analytics and communication with IT/technical teams

• Deciding and Initiating Action
• Working with People
• Relating and Networking
• Writing and Reporting
• Presenting and Communicating Information
• Creating and Innovation
• Delivering Results & Meeting Customer Expectations