Social Media Specialist

SUMMARY:
Well established company in Cape-Town seeks a Social Media Specialist with B2B experience to join their dynamic team (hybrid role)

POSITION INFO:
Role purpose
Responsible for developing and executing a social media strategy to boost online visibility and meet marketing goals. This includes managing all social media accounts, creating engaging content, tracking performance, and working with the studio team to produce high-quality visuals—leveraging creativity and B2B social media experience to deliver compelling, on-brand content.

Minimum Requirements

• A Bachelor’s Degree or qualification in Marketing or relevant preferred
• At least 5 years experience as a Social Media Specialist in a B2B environment
• Experience in full Social Media process from content creation to analysing metrics
• Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram, Google+, Xing, YouTube and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Strong command of spoken and written English
• Experience in any of the following tools/platforms highly regarded
  • Salesforce Marketing Automation
  • Oktopost
  • Hootsuite
  • Bamboo Employee Advocacy
  • Sprinklr
  • Brandwatch

• Developing social media content plans
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Work with creative team to create compelling, digestible visuals and video to enhance social content
• Communicating with social media followers
• Utilise metrics to adjust social media marketing strategy for optimal results
• Competitor Analysis
• Staying updated with latest trends and best practices