Social Media Specialist

Recruiter:

Sandi Crowther Recruitment

Job Ref:

DUR003496/JK

Date posted:

Tuesday, November 11, 2025

Location:

Umhlanga, South Africa

Salary:

35 000

SUMMARY:

Umhlanga. Join one of the leading names in the online betting industry as a Social Media Specialist.

Are you a creative powerhouse with a strategic mindset and an instinct for spotting the next big trend before it breaks? If you live and breathe social media, have a proven record of running impactful campaigns, and know how to build thriving online communities, this is your moment to shine.

POSITION INFO:

What we're looking for:

Bachelor’s Degree in Marketing, Communications, or related field
2+ years’ experience as a Social Media Specialist or Manager
Demonstrated success in growing social communities and executing high-performing campaigns
Experience managing influencer and paid social initiatives
Proficient in Sprout Social, Hootsuite, or similar tools
Strong copywriting, communication, and analytical skills
Thrives in a fast-paced environment and manages multiple projects with ease
Deep understanding of social platforms, algorithms, and emerging trends

Key Responsibilities

Develop and execute a powerful social media strategy
Align campaigns with overall marketing and business objectives
Collaborate with the Head of Marketing and internal teams to ensure seamless brand storytelling
Mentor the Customer Support team to maintain a unified and engaging online presence
Plan and manage dynamic content calendars across Facebook, Instagram, TikTok, X, LinkedIn, and YouTube
Brief Designers and Creators to deliver scroll-stopping visuals and videos
Conceptualise and execute engaging campaigns, competitions, and influencer collaborations
Manage budgets for influencer partnerships and giveaways
Define key metrics, track performance, and report actionable insights
Continuously refine strategies based on engagement metrics and audience insights
Brainstorm fresh, exciting ideas that spark engagement and community connection
Partner with the paid media agency to ensure synergy between organic and paid social efforts
Contribute to creative testing and performance optimisation

Apply:

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