Social Media Specialist

SUMMARY:

POSITION INFO:

• Bachelor’s Degree in Marketing, Communications, or related field
• 2+ years’ experience as a Social Media Specialist or Manager
• Demonstrated success in growing social communities and executing high-performing campaigns
• Experience managing influencer and paid social initiatives
• Proficient in Sprout Social, Hootsuite, or similar tools
• Strong copywriting, communication, and analytical skills
• Thrives in a fast-paced environment and manages multiple projects with ease
• Deep understanding of social platforms, algorithms, and emerging trends

• Develop and execute a powerful social media strategy
• Align campaigns with overall marketing and business objectives
• Collaborate with the Head of Marketing and internal teams to ensure seamless brand storytelling
• Mentor the Customer Support team to maintain a unified and engaging online presence
• Plan and manage dynamic content calendars across Facebook, Instagram, TikTok, X, LinkedIn, and YouTube
• Brief Designers and Creators to deliver scroll-stopping visuals and videos
• Conceptualise and execute engaging campaigns, competitions, and influencer collaborations
• Manage budgets for influencer partnerships and giveaways
• Define key metrics, track performance, and report actionable insights
• Continuously refine strategies based on engagement metrics and audience insights
• Brainstorm fresh, exciting ideas that spark engagement and community connection
• Partner with the paid media agency to ensure synergy between organic and paid social efforts
• Contribute to creative testing and performance optimisation