Social Media Specialist

SUMMARY:
A well established luxury safari and travel company, with a portfolio of lodges and camps across Africa, is seeking a driven SOCIAL MEDIA SPECIALIST to grow and manage their brand's presence across all major platforms.

POSITION INFO:
This is a strategic, hands-on role for someone who can plan, publish and track content across multiple channels, and who thrives in a fast-paced, guest-focused hospitality environment. Core Criteria: Proven experience managing social media accounts and scheduling platforms across multiple channels Strong understanding of major social media platforms and best practices (Facebook, Instagram, X, LinkedIn, TikTok, YouTube) Experience with social media management and reporting tools such as AgoraPulse Proven track record in community engagement and content publishing Experience analysing performance data and reporting on KPIs Excellent written communication, copywriting and editing skills Strong organisational and planning skills Analytical mindset with the ability to interpret data and optimise performance High attention to detail and platform accuracy Proactive, responsive and collaborative communication style Ability to work effectively in a fast-paced environment Experience within travel, hospitality or a related sector would be advantageous Candidate Responsibilities: Manage the day-to-day running of the company's social media platforms, ensuring content is published effectively and aligned to strategy Schedule and publish content across Facebook, Instagram, X, LinkedIn, TikTok and YouTube Drive community engagement through active monitoring and response management across all brand channels Maintain platform best practices, including tagging, hashtags, links and tracking standards Monitor performance and report on social media KPIs using tools such as AgoraPulse Identify trends and opportunities to optimise content performance Support lodge and touring management teams' social pages through guidance, training and content support Manage YouTube content and align it with the broader digital strategy Track and leverage user generated content, and guide social media champions across the business Assist with influencer engagement and paid media collaboration alongside the digital team