Social Media Specialist

SUMMARY:
Our client is seeking a highly creative and digitally savvy Social Media Marketing Specialist with strong WordPress experience to join our vibrant marketing team. The ideal candidate will take ownership of our digital presence by crafting compelling content, managing social platforms, and maintaining our website to effectively support brand awareness, audience engagement, and lead generation goals.
 
Working hours:

• Monday – Friday: 08:00 – 17:00

POSITION INFO:
Minimum requirements:

• 1–3 years of proven experience in social media marketing.
• Strong, hands-on experience with WordPress – non-negotiable.
• Solid understanding of SEO, Google Analytics, and social media insights tools.
• Experience with Google Ads / Adwords is highly beneficial.
• Ability to manage multiple platforms and campaigns simultaneously.
• Exceptional writing and storytelling skills with a creative eye for visuals.
• Knowledge of tools like Canva, Meta Business Suite, Hootsuite or Buffer is a plus.
• Bonus: Basic design or video editing skills for reels or TikTok

• Develop, plan, and implement a comprehensive social media strategy to increase brand visibility and engagement.
• Create and schedule engaging, on-brand content across multiple platforms including Facebook, Instagram, LinkedIn, and TikTok.
• Monitor social media accounts daily, engage with followers, and respond to comments/messages in a timely and professional manner.
• Run and optimize paid advertising campaigns where necessary (Meta, LinkedIn, TikTok).

• Track and analyze KPIs (engagement, reach, CTRs, conversions) using tools like Google Analytics and native platform insights.
• Generate regular performance reports and suggest improvements based on data insights.
• Stay current with platform updates, trends, and best practices.

• Maintain and update content on the company’s WordPress website, including:
  • Posting blog articles, updates, and media content
  • SEO optimization and keyword usage
  • Managing plugins, basic back-end updates, and ensuring site functionality
• Occasionally support the creation of new websites or landing pages for campaigns or business units.

• Work closely with internal content creators and designers to align visual and written content with brand identity.
• Brainstorm and implement creative campaigns and promotions (giveaways, themed content, competitions, etc.).
• Support broader digital campaigns with email marketing and lead funnels as needed.

NB! This job is now closed. You can apply for other jobs by uploading your CV.