Social Media Specialist

SUMMARY:
My client, a successful company in the IT industry is seeking to employ a Social Media Specialist. The social media specialist is responsible for planning and implementing the company social media engagement in support of the content marketing strategy to increase brand awareness and traffic to the company website(s).

POSITION INFO:
Your duties will be the following:

• Create conversation calendars tailored to and split via the various social channels on a monthly, weekly or campaign basis. We are looking for consistent, meaningful posts that support our content marketing efforts. This includes designing as well as writing the social media posts.
• Publish posts on the pre-approved social media platforms (i.e. Facebook, Instagram & LinkedIn), promoting customer engagement and Word of Mouth marketing.
• Grow the brand’s social presence and maintain these online communities, which will include identifying key influencers as well as responding to queries in a timely manner, escalating complaints or concerns to the contact centre team where relevant. Note: we do not want our social media platform to evolve into an additional customer support channel. We are intentionally using social media to build our brand community and share our content.
• Day-to-day oversight of the companies press portals and review pages (i.e. Google reviews)
• Track and analyse overall social and content performance, suggesting recommendations to adjust the social media marketing strategy for optimal results. Compile a bi-annual content and community management strategy review.
• Be in the loop with the latest social trends, innovations and developments and bring new ideas to the table for both organic and paid campaigns.
• Keep an eye on the competitor landscape, highlighting new opportunities for the team to explore from a content and partnership point of view.
• Work closely with the marketing team on campaigns from conception to implementation.
• Help to deliver a consistent brand experience across all platforms.
• Develop and maintain customer competition terms and conditions where relevant.
• Represent the company as a brand ambassador at marketing events.

• A diploma or equivalent in marketing & social media management.
• Demonstrable experience in managing a social media presence.
• Experience in using social media tracking or publishing software would be an advantage.

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