Social Media Specialist

A leading manufacturing company is looking for a dynamic individual to stay on top of the social media trends - to create and maintain a favourable brand image of the company and its products. The incumbent is in charge of every social media account of the company’s brands and monitors how the brands are engaging with the audience. This person will assist and implement paid media ads on these social media channels and will handle the negative publicity on various review and rating platforms and websites.

Responsibilities will include coordinating and assisting in the management of social media channels, including Facebook, Instagram, LinkedIn, YouTube, amongst others and managing social community management to ensure a professional brand presence on these social media platforms. Amongst the responsibilities, the role will help keep up with online reputation, support the marketing team and track media performance.

Educational Qualifications

• Matric (Grade 12)
• Bachelor’s degree or National Diploma in Digital Marketing, Business Management, Communication or related field

Experience

• Proven 5+ years of experience in Social Media Management and/or Digital Marketing management and Paid Media Management in a fast-paced environment
• Experience either within social media agencies or within digital/social media departments in creative and strategic brands
• Experience in Facebook Business/Ad Manager/ LinkedIn Campaign Manager, YouTube Studio
• Experience in social media listening, insights tools, analytics, reporting
• An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings, and reviews, etc.
• Experience in leveraging social media with consumer support, and working with consumer support teams

Social Media Marketing

• Extensive experience working with Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Creation, implementation and scheduling of content calendars across social channels i.e., Facebook, Instagram and LinkedIn
• Set up, manage and optimise paid media campaigns across various social channels, namely Facebook and LinkedIn, and drive results using paid media on these channels
• Extensive knowledge in digital and social analytics
• Manage Social Media Interactions and Leads via the CRM platform.
• Collaborate with Digital Marketing Manager and other teams, like marketing, sales, and customer service
• Copywriting (would be an advantage)
• Content Marketing (would be an advantage

Community Management

• Daily monitoring and community management of multiple social media accounts
• Provide Social Customer Service by responding to queries, complaints/compliments in a professional and timeous manner on social media and online platforms, namely Facebook, Google, HelloPeter and other platforms
• Manage reporting so to analyse the data from the various platforms, and provide feedback to the Digital Marketing Manager

Online Reputation Management

• Actively monitors mentions of the brands on social media and other digital platforms
• Proactively engage on such platforms and assists in building positive brand perception and reputation
• Custodian of ORM tools and creates and manages reporting using such tools
• Monitor trends in social media tools, applications, channels, design and strategy
• Implement ongoing education to key stakeholders to remain highly effective
• Perform competitor reviews and share with appropriate managements
• Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives
• Social Media listening and Online Reputation Management as well as generating and presenting actionable insights to maintain a positive sentiment for the brands
• Focusing on forums, tweets, images, or publishing positive reviews is also the responsibility of a reputation manager

Digital Marketing

• Assists the marketing team in all other functions as required
• The incumbent will support the marketing team with research, analysis and designing for social media campaigns within the company

Technical Expectations

• Social Media
• Facebook Page, Creator Studio and Facebook Business/Ads Manager
• LinkedIn Page and LinkedIn Campaign Manager
• Instagram Pages and Business/Ads Manager
• Twitter campaign analytics
• Instagram campaign analytics
• Twitter, Facebook, YouTube and Instagram analytics report and comparison
• LinkedIn Analytics
• Facebook Ads Insights
• Facebook Insights
• Audience Creation
• Ad optimisation
• Google Analytics
• Google Data Studio

Online Reputation Management

ORM is expected to work on the following areas, manage proper reporting and recommendations and take necessary corrective steps:

• Share of voice report
• Sentiment analysis report
• Media Ttpe analysis report
• Media classification report