Social Media Strategist

 

Recruiter:

Full Circle Selection

Job Ref:

mw 2002

Date posted:

Saturday, June 5, 2021

Location:

Johannesburg, South Africa

Salary:

60000


SUMMARY:
Social Media Strategist: retail

POSITION INFO:

The Social Media Strategist is responsible for planning, developing, rolling-out, tracking and optimising Social media initiatives that will expand Brand awareness, grow Digital audiences and channel prospects to our parties and sales force.

 

Specific Accountabilities

 

  • Set up a framework to integrate social media initiatives at all levels of the organization, across markets

 

  • Interface with product marketing, training, and sales departments to develop collateral relevant to target consumer and sales force audiences

 

  • Steer the local markets in design, build and maintenance of our social media presence

 

  • Develop standards and policies for the sales force use of social media

 

  • Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns

 

  • Identify the channels that work best for the messages we are promoting and the people we want to engage with

 

  • Partner with Public Relations third party to tie in and leverage social media for launch strategies

 

  • Evaluate emerging trends, provide recommendation for adoption where appropriate

 

  • Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

 

  • Identify trends and insights, and optimize spend and performance based on the insights

 

  • Collaborate with internal teams to create landing pages and optimize user experience

 

  • Evaluate and improve end-to-end customer experience across multiple channels and customer touch points

 

  • Collaborate with agencies and other vendor partners

 

  • Manage media budget, creative assets, including working with designers, managing approvals from legal, compliance, and other stakeholders

                                                                                          

Education & Experience

 

  • Degree in Communications, PR, Marketing or a related field
  • 5+ years of experience in digital marketing either in a multinational company or in an international agency
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform & motivate
  • Ability to create written content  that is relevant to our target audience
  • Ability to conceptualize and articulate digital content strategy and get buy-in from cross-functional partners
  • Solid knowledge of website analytics tools (e.g., Google Analytics
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

Key Competencies

  • Ability to communicate in a corporate environment and effectively collaborate with colleagues and management in non-creative functions
  • Talent to effectively brief, evaluate and guide the work on in-house content creators
  • Flexibility and demonstrated ability to handle a high volume of work and manage multiple priorities simultaneously
  • Ability to meet deadlines
  • Relationship-builder
  • Analytical skills and data-driven thinking
  • Strong project Management skills
  • Excellent communication and presentation skills

 

 



 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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