Social Media Strategist

SUMMARY:
Social Media Strategist: retail

POSITION INFO:

The Social Media Strategist is responsible for planning, developing, rolling-out, tracking and optimising Social media initiatives that will expand Brand awareness, grow Digital audiences and channel prospects to our parties and sales force.

Specific Accountabilities

• Set up a framework to integrate social media initiatives at all levels of the organization, across markets

• Interface with product marketing, training, and sales departments to develop collateral relevant to target consumer and sales force audiences

• Steer the local markets in design, build and maintenance of our social media presence

• Develop standards and policies for the sales force use of social media

• Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns

• Identify the channels that work best for the messages we are promoting and the people we want to engage with

• Partner with Public Relations third party to tie in and leverage social media for launch strategies

• Evaluate emerging trends, provide recommendation for adoption where appropriate

• Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Collaborate with internal teams to create landing pages and optimize user experience

• Evaluate and improve end-to-end customer experience across multiple channels and customer touch points

• Collaborate with agencies and other vendor partners

• Manage media budget, creative assets, including working with designers, managing approvals from legal, compliance, and other stakeholders

Education & Experience

• Degree in Communications, PR, Marketing or a related field
• 5+ years of experience in digital marketing either in a multinational company or in an international agency
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform & motivate
• Ability to create written content  that is relevant to our target audience
• Ability to conceptualize and articulate digital content strategy and get buy-in from cross-functional partners
• Solid knowledge of website analytics tools (e.g., Google Analytics
• Up-to-date with the latest trends and best practices in online marketing and measurement

Key Competencies

• Ability to communicate in a corporate environment and effectively collaborate with colleagues and management in non-creative functions
• Talent to effectively brief, evaluate and guide the work on in-house content creators
• Flexibility and demonstrated ability to handle a high volume of work and manage multiple priorities simultaneously
• Ability to meet deadlines
• Relationship-builder
• Analytical skills and data-driven thinking
• Strong project Management skills
• Excellent communication and presentation skills

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