Technical Sales Engineer

SUMMARY:
We are seeking a Technical Sales Engineer to drive sales of advanced automated machinery and integrated production line solutions across the Western Cape. This role combines strong technical expertise with a consultative sales approach to deliver tailored solutions to clients in industrial and manufacturing environments. The ideal candidate is commercially driven, technically strong, and focused on building long-term client relationships.

POSITION INFO:

Job Description:

• Identify, prospect, and engage potential customers within the fruit and vegetable industry
• Develop and execute sales plans to grow market share
• Present and demonstrate machinery capabilities and full packing line solutions
• Lead negotiations and close sales agreements and contracts
• Understand customer production requirements and technical challenges
• Compile detailed project specifications, including technical layouts, proposals, and quotations
• Build and maintain strong client relationships, ensuring high levels of customer satisfaction
• Handle customer enquiries, objections, and technical discussions professionally
• Maintain up-to-date knowledge of products, machinery, and industry trends
• Provide market and customer feedback to support product development and continuous improvement

• Strong understanding of mechanical systems, automated packing solutions, and industrial equipment
• Ability to read and interpret technical drawings and specifications
• Knowledge of fruit and vegetable packhouse operations and workflows
• Proven ability to apply a solution-based sales approach and close deals
• Strong negotiation, reporting, and commercial awareness
• Excellent communication skills, with the ability to present to both technical and non-technical stakeholders
• Strong relationship-building and client engagement skills
• Good planning, organisation, and time management abilities
• Ability to manage multiple opportunities and prioritise effectively
• Analytical mindset with the ability to address initial technical queries
• Creative approach to tailoring solutions
• Fluent in English and Afrikaans
• Minimum three to five years’ experience in technical sales within industrial equipment, machinery, or automation
• Experience in agricultural machinery or packhouse solutions is advantageous
• Proven track record of meeting or exceeding sales targets

• Diploma or Bachelor’s degree in Mechanical Engineering, Electrical or Mechatronic Engineering, Industrial Engineering, Agribusiness Management, or Sales and Marketing with strong technical aptitude.
• Understanding of packhouse operations is advantageous.
• Valid driver’s licence and willingness to travel nationally.
• Willingness to travel internationally when required.
• Ability to work independently in a hybrid environment (office and field)