SUMMARY:
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POSITION INFO:
Purpose of the position
Tertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools. Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region. Tertiary Education Consultants create promotional events and functions on campus to generate sales. Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region. Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.
Responsibilities & Duties
a) School & Client Relations/ Business development
• Required to build relationships with key people at schools / teachers/ principles/ parents/prospective students.
• Schedule and complete presentations to grade 12 & 11 learners.
• Create opportunity for first contact with learners from Grade 8 to 10.
• Build relationships with funding and student loan organizations
• Address customer concerns and issues in a professional and timely manner.
b) Database/lead generation
• Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
• Generate and manage the data collection against a given target
• Generate no less than 60 - 80% of school learners in the allocated region
• Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information.
• Create events and opportunities that will ensure high lead conversion
• Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation
• Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments
c) Overall marketing & generate enrolments
• Drive brand loyalty.
• Execute marketing plans.
• Book appointments with schools | teachers | prospects and their parents
• Liaise with the student advisors as required for consultations & events
• Involved in the recruitment of the students for the next year intake
• Mining and contacting of the career database
• Scheduling appointments/consultations according to the school/campus targets set
• Contact with the database as required for events
• Work against strict activity and financial targets
• Keep in touch with the registered prospects once a month
• Registering and enrolling students monthly/quarterly against given targets
• Involved with awareness campaigns for the allocated region
• Attend and organize CTU CAMPUS events for example Open day’s & Open weeks
• Branding/ awareness and CTU representation when are where required, together with Campus and Senior management
• Marketing various school solutions (i.e. Teacher training) in order to build sound school relations
• Attend trade shows and events to market product.
• Overall awareness and presence at schools/ events and region
• Overall promotion for the campus
• Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point persons for outside, inside and partner sales teams.
• Work closely with marketing teams to create programs.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Effective lead generation through school relations
• Generate leads and secure sales.
• Plan roadshows/ enrolment drives at various distant locations
• Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Improve forecast performance of business through thorough understanding of underlying demand assumptions.
• Keep abreast of industry trends, competition, and new opportunities
• Develop field-marketing plans for improving sales and profitability.
• Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
• Recommend innovative and creative marketing approaches for revenue growth.
• Provide sales support and guidance to team for product positioning.
• Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
• Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors
• Research local competitors
• Record keeping of marketing workbook, stats and CRM
• Monitor and manage expenditures.
• Recommend marketing techniques and tactics based on changing business demands.
Work standard
The Tertiary Education Consultant is highly presentable and fluent in more than one language as required for the relevant region. A CTU career marketer is a positive, influential individual that is always on time, well prepared and a knowledgeable source of information to the prospective client. The Tertiary Education Consultant has high standards and communicates well and professional. The Tertiary Education Consultant is a CTU brand ambassador and should always represent according to the image, as set out by the Executive management team.
Academic & trades qualifications
? Sales and or Marketing beneficial
Work experience & skills Experience
? Experience in academic advising or related careers in post-secondary education is preferred
? Proficiency in Microsoft Office Suite
Personal qualities & behavioural traits
Essential qualities or behaviours
Core Competencies:
? Above average presentation skills
? Building Rapport
? Client/Customer Awareness
? Integrity
? Interpersonal Relations
? Listening Skills
? Organizing /Planning Ability
? Personal Work Ethic
Position Competencies:
? Analytical Skills
? Assertiveness
? Attention to Detail
? Computer Skills
? Conflict Resolution Skills
? Consultative Skills
? Energy Level
? Flexibility/Adaptability
? Influencing Skills
? Initiative
? Innovation/Creativity
? Leadership Skills
? Learning Ability
? Mentoring/Coaching
? Motivation
? Oral Communication
? Problem Solving/Decision Making
? Sensitivity
? Tact
? Team Skills
? Technical Knowledge/Proficiency
? Tenacity
? Tolerance of Stress
? Written Skills
