Trade Marketing Manager

SUMMARY:
Are you ready to drive commercial success in the dynamic world of FMCG / Manufacturing? My client is seeking a Route to Market and Trade Marketing Manager to lead their global FMCG / Manufacturing company's commercial activities. If you're a strategic thinker with a passion for building brands and optimizing distribution, I want to hear from you!

Exciting travel into Africa with this position!

POSITION INFO:
RTM & Trade Marketing Manager

Key Responsibilities:

RTM:

• Develop distributor partner route-to-market strategies for short-term and long-term success.
• Optimize sales force structure and drive order generation and fulfillment initiatives.
• Enhance portfolio availability and distribution through targeted buyer engagement.
• Implement performance metrics for distributors and sales teams to drive growth.
• Provide support in business intelligence, key account management, and negotiation tactics.

• Collaborate with zone teams to ensure efficient execution of trade tool kits.
• Own and coordinate commercial calendars and sales & marketing management.
• Ensure effectiveness and ROI in sales & marketing activities, minimizing commercial losses.
• Drive brand power through salient trade programs tailored to regional needs.
• Oversee execution of shopping cart operations for maximum impact.

• Bachelor's degree in Business Administration, Supply Chain Management, Marketing, or related field.
• 3+ years of experience in a similar role within Sales and/or Trade Marketing.
• Strong financial acumen with the ability to drive ROI.
• Cross-functional collaboration skills and stakeholder management expertise.
• Proven ability to build brands and drive sales through data-driven decision-making.
• Adaptability to thrive in a fast-paced, dynamic environment.
• Proficiency in French is a bonus, but not required.