Vehicles Marketing Manager

SUMMARY:
Vehicles Marketing Manager

POSITION INFO:

An international automotive OEM is recruiting for a Brand Marketing Manager for Commercial Vehicles to be based in Sandton, the successful incumbent will be responsible to develop, implement and measure all above and below-the-line marketing plans to effectively build the brand’s market positioning and image, in order to result in improved levels of consumer trust and confidence and increased sales for the brand.

Key responsibilities

• Partner with product and marketing and media agencies to establish a strong media strategy for South Africa, while aligning on global marketing initiatives through active collaboration and information sharing
• Collect and analyse market data for reporting, while managing creative and media agencies, as well as overseeing production suppliers to ensure effective execution of marketing initiatives
• Develop and implement advertising strategies to position the company Brand competitively, aligning with business goals and strategic marketing objectives
• Manage and review all media planning and implementation to ensure maximum cost efficiency and effectively reach target audiences
• Conduct research to ensure that all communication achieves the desired brand positioning objectives
• Create and distribute advertising bulletins to keep Dealers informed of relevant market developments
• Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive customer loyalty and retail sales
• Lead customer launch initiatives to support market share growth objectives
• Localise and review the design, development and production of POS material to support the dealers’ marketing initiatives
• Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and increase awareness
• of the Brand
• Develop, implement and manage customer launches to support the achievement of market share objectives for the brand
• Manage the editorial and advertorial content in the production of the customer magazine
• Manage the brand coordinator and manages their responsibilities to ensure effective brand support
• Collaborates across divisions and departments to deliver effective marketing initiatives grounded in strategic planning and aligned
• with business objectives
• Effective and accurate management of brand budgets
• Manage strong collaboration with specific areas of the sales organisation, including Product Marketing, CRM and Dealer Training
• Foster strong collaboration with key sales organisation areas, i.e. Product Marketing, CRM and Dealer Training
• Provide accurate and timely marketing information to the Dealer Network

Minimum qualifications & experience requirements

• A formal 3-year Degree / Diploma in Marketing / Engineering / Commerce in a recognised tertiary institution
• Minimum 5 years’ experience in the field of Product and Marketing, i.e. within one or more of the following fields:
• Product (Commercial Vehicles experience)
• Brand Promotions and Launches (ICE, PHEV and EV), Brand Advertising
• Marketing Research / Market Intelligence
• Media Strategy, Buying and Planning
• Digital Marketing
• Automotive marketing experience would be advantageous.
• Excellent communication and command of the English Language, both written & oral
• Administrative / organisation skills
• Strong people orientation and a team player
• Thorough understanding of strategic marketing and brand strategy
• Sound knowledge of media strategy including media buying and placement
• Build and sustain multiple supplier business relationships
• Expertise in the digital and social media environment
• Customer focus – Dealers and external customers
• Able to lead a high-performance team
• Ability to manage brand budgets and an understanding of financial principles
• A high level of energy, enthusiasm and work commitment
• Computer literacy, i.e. MS Word, Excel, PowerPoint, Internet

If you are interested and meet the requirements kindly submit your application to