ZMO 15587 - Digital Marketing Specialist

Our client is looking for a self-driven, trend-sensitive and creative Digital Marketing Specialist who can confidently work across digital platforms and support the sales team with fresh, compelling content. This is a hands-on role ideal for someone who thrives on initiative and isn’t afraid to experiment and evolve with the fast-paced digital travel landscape.

Key Responsibilities:

Trend Research & Implementation:

• Proactively research, anticipate and apply the latest social media trends and digital marketing strategies specific to the travel and tourism industry
• Research and adapt e-flyer styles, templates and other trending formats for promotional campaigns
• Identify and implement trending advertising approaches to boost brand visibility

Content Creation & Analysis:

• Utilize tour operators library of videos and images to design impactful, engaging content
• Create and schedule content across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Analyze campaign performance and content effectiveness and make strategic adjustments accordingly

Sales Support:

• Assist sales consultants with visual presentations, incorporating videos and digital elements
• Design high-quality, on-brand marketing assets and pitch decks for client presentations

Tech Savvy & App Exploration:

• Be comfortable working across content creation tools, editing software, and scheduling platforms
• Constantly research and suggest new apps/tools that simplify or enhance content production

Proactive Learning & Idea Generation:

• Take ownership of your role – bring new ideas to the table, stay ahead of trends, and experiment with new approaches
• Be willing to learn new digital tools, and enhance your own skill set without waiting for instruction