SUMMARY:
Digital Creative & Social Media Specialist
POSITION INFO:
Employer Description Hospitality Group Job Description Our client is seeking a creative and digitally savvy Digital Creative & Social Media Specialist to drive brand engagement across hospitality and tourism. The role covers social media management, digital content, CRM, email marketing and campaign design. Key focus areas include managing platforms (Instagram, Facebook, TikTok, LinkedIn), supporting newsletters and CRM campaigns, enhancing WhatsApp guest engagement, monitoring TripAdvisor\/Wetu, and using analytics to refine digital strategies. This opportunity is ideal for a versatile creative who can design campaigns, produce TikToks, manage newsletters, engage guests online and spot emerging digital trends. Key Responsibilities: Creative & Graphic Design Develop creative concepts and visual content across all PEHG properties and brands. Produce artwork for digital and print campaigns, promotions, advertisements, presentations, brochures and marketing collateral. Maintain brand consistency while ensuring content remains fresh, contemporary and engaging Adapt creative content for different platforms, audiences and formats. Social Media & Content Develop and implement engaging social-media content across Instagram, Facebook, TikTok and LinkedIn, as well as emerging relevant platforms. Create engaging digital content. Develop content calendars and campaigns around seasonal opportunities, promotions, events and property experiences. Write or contribute to compelling captions, headlines and digital copy. Monitor social-media performance and use insights to continually improve content. Stay abreast of current social-media trends, algorithms, formats and best practices. Photography & Videography Photographic experience is advantageous but not a prerequisite. Identify opportunities for authentic, spontaneous and engaging content rather than relying solely on traditional property imagery. Edit and repurpose content for multiple digital platforms. Digital Innovation Keep up to date with AI, emerging technologies, digital marketing tools, social-media trends and new content platforms. Explore and introduce new tools and ideas that can improve the group's marketing output and efficiency. Be curious about what is coming next in the digital space and proactively bring new ideas to the team. Website & Digital Marketing Assist with keeping website content, imagery, promotions and digital assets current and visually engaging. Support digital marketing campaigns, email marketing and other online initiatives where required. Ensure digital content is accurate, relevant and aligned with the group's brand positioning. Qualifications Essential: Relevant qualification or proven experience in graphic design, digital marketing, social media, communications or a related creative field. Must have a Portfolio of Work - Must be submitted with application Strong graphic-design skills and knowledge of relevant design software. Demonstrable social-media experience, particularly Instagram, Facebook, TikTok and LinkedIn. Good understanding of digital marketing principles and social-media analytics. Must have their own reliable vehicle and a valid, unrestricted driver's licence. Must be willing to work occasional weekends where required due to operational requirements. Must be willing and able to travel to the various hotels and properties within the group as required. May be required, from time to time, to stay overnight at one of the group's properties when operational requirements necessitate it. Advantageous: Experience within hospitality, tourism, travel, lifestyle or luxury brands. Experience with AI and emerging creative technologies. Basic understanding of website content management, SEO and email marketing. Experience with paid social-media advertising. Skills Strong written and visual communication skills. Naturally creative with a strong visual eye and attention to detail. Digitally curious and genuinely interested in social media, technology and emerging trends. Confident creating both static and video content. Comfortable working across multiple social-media platforms. Proactive, energetic and able to generate ideas rather than simply wait for instructions. Commercially minded and able to understand that great content should ultimately support the business. Able to work independently while collaborating effectively with the wider team. Organised and capable of managing multiple brands, deadlines and projects simultaneously. Salary\/Package R25 000 - R29 000 per month depending on experience Benefits Out of town travel expenses covered by the company
