Agricultural Equipment Sales Representative

SUMMARY:
A leading and innovative agricultural equipment group based in Ceres is seeking a Senior Agricultural Equipment Sales Representative (Whole Goods) to join its dynamic team.

POSITION INFO:
This role is suited to a commercially driven sales professional with strong technical insight into orchard-based farming systems and agricultural mechanisation. The successful candidate will represent a comprehensive range of agricultural equipment and precision solutions across South Africa, working closely with farmers, packhouses, co-ops and agri-dealers.
Product Portfolio Includes:

• Bin-on-the-Ground Trailers
• Air Suspension Bin Trailers
• Harvesting and Orchard Solutions
• Smart Spreader and precision technology solutions
• Broader innovative agricultural equipment range

• Selling agricultural whole goods across South Africa
• Conducting farm visits, product demonstrations and technical consultations
• Building and maintaining strong relationships with farmers, packhouses, co-ops and dealers
• Expanding and developing a new client base
• Providing solution-based product support aligned to client operational needs
• Maintaining sales administration, reporting and CRM records
• Identifying market trends and feeding strategic insights back to management
• Working collaboratively with the internal sales and support team

• Minimum 5 years’ experience in agricultural whole goods sales
• At least 2 years in a senior sales capacity
• Strong understanding of agricultural practices, particularly orchard production (pome, stone fruit, nuts and vineyards)
• Proven track record in equipment or technical sales
• Excellent negotiation and communication skills
• Sound computer literacy (MS Office and CRM systems)
• Valid driver’s licence
• Willingness to travel extensively
• Relevant agricultural qualification (degree or diploma) advantageous
• Knowledge of AgTech / precision farming systems will be beneficial