Area Manager

SUMMARY:
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POSITION INFO:
Job Requirements: Must-haves Nice-to-haves • Experience in marketing, preferably in the beauty or luxury goods industry. • Proven ability to achieve sales targets. • Experience in stock management. • Proficient in Microsoft Excel and PowerPoint. • Strong organizational and time-management skills. • Excellent written and verbal communication skills. Key Responsibilities Sales • Collaborate with the GM and Brand Managers to formulate activities to undertake that are aligned to Ella Afrique’s sales strategies. • Monitor sales performance and provide guidance to Retail Coordinators. • Analyse sales reports and market trends. • Consult and advise on following up on orders with key retail partners. • Provide recommendations to improve sales operations.   Client Relationships • Build and maintain relationships. • Support the development of contracts with retailers. • Address escalated customer complaints. • Ensure that Retail Coordinators are equipped to handle customer queries and issues effectively. • Oversee activities to ensure the brand's presence and visibility.   Business Development: • Identify business opportunities with new retailers. • Assist the GM and Brand Managers to develop and execute business development plans. • Advise and consult during brand meetings.   Point of Sale Tasks • Responsible for preparing and executing new door opening decks. • Oversee POS excellence, ensuring merchandising, product positioning, and stock availability.   Retail Execution: • Assist in the implementation of sales initiatives and promotional campaigns in retail stores. • Assist in implementing consistent brand presentation. Review Meetings and Trainings • Assist in planning and arranging the internal monthly review meetings. • Take minutes during meetings and prepare meeting reports for the Commercial Manager. • Attend relevant Brand meetings and trainings, providing feedback on potential action and implementation items. Reporting • Closely collaborate with the GM Angola and prepare reports. • Provide insights and recommendations to the GM based on data analysis and market observations. • Prepare cash-on-hand, pricing and competitor analysis reports. • Provide ‘live’ feedback on all animations and events in-country, making sure the correct photographs and videos are taken to document the activities. • Regularly update the GM and respective Brand Managers on sales performance, market trends and business development activities. • Prepare and manage cash-on-hand reports. Team Leadership & Development • Mentor and develop the Retail Coordinators providing training and support as needed. • Collaborate with the GM to set clear objectives and KPIs for the team and monitor their performance. • Foster a positive and productive team environment. Administrative Tasks • Responsible for accurate minute-taking during brand and internal meetings. • Provide support to internal and brand review meetings. • Prepare detailed reports on market performance, stock levels, sales targets, and overall business health. • Responsible for arranging local travel and itinerary bookings.   Stock and Order Management • Gather information as agreed on Ella Afrique’s stock\/inventory levels for your area. • Follow up regularly on all orders, confirming with retailers when stock has arrived and if there are discrepancies.   The Area Manager will play a critical role in driving growth, ensuring optimal stock levels, and executing retail expansion strategies across two key markets. Technical Requirements: Skills: • Strong organizational and time-management skills. • Excellent written and verbal communication skills. • Proficient in Microsoft Office Suite. • Analytical and data-driven decision-making skills. Key Competencies: • Knowledge of sales strategies, marketing campaigns and promotional activities tailored to the beauty industry. • Proficiency in analysing sales data, understanding market trends. • Ability to manage stocks. • Familiarity with Accounting, CRM systems, Microsoft Office Suite (especially Excel), POS and retail management software. • Strong understanding of Private Financing Initiatives. • Strong understanding of key account management, stock management, and sales data analysis.