Area Manager (Coastal Region)

Recruiter:

Southey Contracting

Job Ref:

2554346881

Date posted:

Thursday, October 9, 2025

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

Purpose of the Role

The Area Manager – Coastal will oversee the daily operations, sales performance, and staff management of retail stores located in the coastal provinces. This role is responsible for ensuring that all stores operate efficiently, meet their sales targets, uphold brand standards, and deliver exceptional customer service.

Key Responsibilities

Retail Operations & Store Performance

Oversee the operations of multiple retail stores within the coastal region
Monitor and drive achievement of store sales targets, KPIs, and profitability
Ensure stores comply with operational policies, procedures, and brand guidelines
Conduct regular store visits to assess performance, merchandising, and customer experience

Team Leadership & Development

Lead, coach, and support Store Managers to ensure effective staff performance and development
Assist in recruiting, onboarding, and training store-level staff
Implement performance management processes and support HR initiatives across stores
Foster a positive and customer-focused culture across all stores

Customer Experience & Brand Integrity

Ensure all stores deliver consistent, premium-level customer service aligned with the brand
Support local execution of national marketing and promotional campaigns
Maintain high standards of visual merchandising and in-store presentation

Stock & Inventory Management

Collaborate with Planning and Logistics to manage stock levels, replenishment, and shrinkage control
Oversee stocktakes and ensure inventory accuracy across all stores in the region

Reporting & Analysis

Provide weekly and monthly reports on store performance, sales trends, and regional challenges
Analyse performance metrics and develop strategies to address underperforming areas

Requirements

5+ years’ experience in multi-store retail management, preferably in a premium or lifestyle brand
Proven track record of managing and motivating diverse retail teams across locations
Strong commercial acumen and ability to analyse sales data and operational reports
Excellent leadership, interpersonal, and communication skills
High attention to detail and commitment to customer experience excellence
Proficient in Microsoft Office (especially Excel) and retail POS systems
Valid driver’s license and willingness to travel extensively within the coastal region
Tertiary qualification in Retail, Business, or related field preferred

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