Area Sales Manager

SUMMARY:
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POSITION INFO:

A high-growth business in the payments and fintech space is looking for a hands-on Area Sales Manager to drive performance across a defined region. This is a leadership role focused on execution, team performance, and delivering consistent sales growth through strong management of Sales Managers and BDMs.

You will play a key role in translating strategy into action, improving market share, and building a high-performing sales culture on the ground.

Key responsibilities

• Drive regional sales growth and execute area-specific strategies.
• Lead, coach, and support Sales Managers and BDMs to achieve targets.
• Monitor performance, track KPIs, and implement corrective actions where needed.
• Build and maintain strong relationships with key customers and partners.
• Support high-value client engagements and strategic accounts.
• Analyse sales trends, competitor activity, and market opportunities.
• Ensure strong account retention and identify cross-sell opportunities.
• Maintain accurate reporting on sales performance and customer insights.
• Ensure CRM discipline, data accuracy, and operational compliance.
• Take ownership of regional branding and visibility initiatives.

Leadership focus

• Set clear expectations and drive accountability across the team.
• Conduct regular performance and development conversations.
• Support hiring, onboarding, and ongoing team development.
• Create structure, rhythm, and consistency in team operations.
• Empower managers while maintaining performance standards.

Requirements

• Degree in Business, Sales, or related field preferred.
• 3 to 5 years’ experience in sales leadership.
• Experience managing team leads or first-line managers.
• Strong exposure to field sales and regional execution.
• Experience in fintech, FMCG, retail, or distribution is advantageous.
• Strong understanding of CRM systems and sales processes.
• Data-driven with strong analytical ability.
• Excellent communication and stakeholder management skills.

What success looks like

• Consistent achievement of regional sales targets.
• High-performing, accountable sales teams.
• Strong customer retention and growth in market share.
• Clear visibility and control over performance metrics.
• Disciplined execution across people, processes, and systems.