Audience Analyst (6-month contract)

SUMMARY:
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POSITION INFO:

The Audience Analyst acts as a brand custodian to the brands they work on, directing insights and recommendations which overlay community, brand strategy/category performance, paid media, sales and social listening data to provide insights and recommendations for the data builds that the Data Analysts create daily while leveraging the trends data which Trends Analysts and Consumer Insights Analysts create weekly.

Qualifications/ Experience

• Higher Certificate/Diploma) or relevant tertiary qualifications / certifications
• 5 + years either social media management / digital content management / data and analysis / strategy / or media experience – key being the ability to interpret data and identify trends and insights
• Experience using ORM and reporting tools

Personality

• Strategically minded
• Critical thinker
• Meticulous attention to detail
• Client-facing with presentation skills
• Storyteller
• Digital native
• Curious
• Ideater
• Persuasive

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