B2B Marketing Lead: Strategy & Commercial Growth

Recruiter:

Communicate Recruitment

Job Ref:

CTD000436/JG

Date posted:

Friday, April 17, 2026

Location:

Cape Town, South Africa

SUMMARY:
This is a mandate for a commercial marketing strategist ready to own the full spectrum of B2B activity for a dominant digital platform. The business operates at pace, and we need someone who architects the plan and is willing to roll up their sleeves to get it live. You will sit at the intersection of revenue, brand, and product. Reporting to an international leadership structure, you'll guide a compact but powerful team to deliver tangible business growth, not just marketing outputs.

POSITION INFO:

Responsibilities:
Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
Commercial Activation: Orchestrating the full mix—brand storytelling, product launches, field enablement, and partner ecosystems—to ensure every activity ladders up to revenue
Lifecycle Focus: Implementing programs that don't just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value
Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the 'why' behind every result
Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers

Skills & Experience (Not Negotiable)
8+ years in the marketing field, with a significant portion spent navigating complex B2B landscapes
5+ years of evidence showing you've grown teams and capabilities, not just managed tasks
Strong commercial acumen and experience managing significant marketing budgets to drive measurable ROI
Ability to operate in ambiguity, building structure out of complexity
Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
Exceptional communication skills with the ability to influence senior leaders in a matrixed environment

Please complete an application via our portal. For any technical issues, contact quoting the Ref: CTD000436.

Connect with us on and Register your CV to create a profile or to view all our Jobs in Digital.

Similar jobs you might be interested in:

B2B Marketing Lead: Strategy & Commercial Growth
Location: Cape Town
Salary:
This is a mandate for a commercial marketing strategist ready to own the full spectrum of b2b activity for a dominant digital platform. The business operates at pace, and we need someone who architects the plan and is willing to roll up their sleeves to get it live. You will sit at the intersection of revenue, brand, and product. Reporting to an international leadership structure, you'll guide a c...
54 days ago

Senior Marketing Manager â B2B & B2C
Location: Cape Town
Salary:
We are looking for a commercially driven Senior marketing Manager to lead a highâperformance marketing execution function across multiple brands, channels, and stakeholders. The role spans both b2b and B2C environments and requires close coordination between Sales, Brand Managers, Product, Vendors, and Customers. The ideal candidate will translate strategy into execution, manage budgets, align s...
23 days ago

Lifecycle & Email Marketing Specialist
Location: Capetown
Salary: R35,000 – R45,000 per month (Depending on Experience)
This role is focused on owning the company''s b2b email marketing channel from strategy through to execution, reporting, and optimisation.
2 days ago

Marketing Coordinator
Location: Capetown
Salary: R30 000 - R40 000 per month
marketing Coordinator
10 days ago

Marketing Coordinator
Location: Capetown
Salary: R30 000 - R40 000 per month
marketing Coordinator
10 days ago

Marketing & Lead Generation Co-ordinator
Location: Capetown
Salary: R30 000 - R40 000 per month
marketing & lead Generation Co-ordinator
10 days ago

Business Development Manager (Market Research environment)
Location: Cape Town
Salary: R50k to R55k DOE Monthly
Business Development Manager - Johannesburg or Cape Town | Hybrid A well-established market research and insights business is looking for a commercially driven Business Development Manager.
15 days ago

ECP Group Sales Specialist
Location: Capetown
Salary: Market-related
As an experienced salesperson, you’ll be driving sales, building connections, and helping our clients get the coverage they need.
15 days ago

Head of Marketing â Retail & Distribution
Location: Cape Town
Salary:
We are seeking a commercially driven Head of marketing to lead a highâperformance marketing execution function across multiple brands, channels, and stakeholders. The role operates across b2b and B2C environments and requires strong coordination between Sales, Brand Managers, Product, Vendors, and Customers. The successful candidate will be responsible for translating strategy into execution, ma...
23 days ago

Marketing Manager
Location: Cape Town
Salary:
We are looking for a commercially minded marketing Manager to support a high-performance marketing execution function across multiple brands, channels, and stakeholders. Operating across b2b and B2C environments, this role works closely with Sales, Brand Managers, Product, Vendors, and Customers. The successful candidate will assist in translating strategy into execution, managing budgets, coordin...
23 days ago