B2B Marketing Lead: Strategy & Commercial Growth

Recruiter:

Communicate Recruitment

Job Ref:

CTD000436/JG

Date posted:

Friday, April 17, 2026

Location:

Cape Town, South Africa

SUMMARY:
This is a mandate for a commercial marketing strategist ready to own the full spectrum of B2B activity for a dominant digital platform. The business operates at pace, and we need someone who architects the plan and is willing to roll up their sleeves to get it live. You will sit at the intersection of revenue, brand, and product. Reporting to an international leadership structure, you'll guide a compact but powerful team to deliver tangible business growth, not just marketing outputs.

POSITION INFO:

Responsibilities:
Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
Commercial Activation: Orchestrating the full mix—brand storytelling, product launches, field enablement, and partner ecosystems—to ensure every activity ladders up to revenue
Lifecycle Focus: Implementing programs that don't just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value
Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the 'why' behind every result
Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers

Skills & Experience (Not Negotiable)
8+ years in the marketing field, with a significant portion spent navigating complex B2B landscapes
5+ years of evidence showing you've grown teams and capabilities, not just managed tasks
Strong commercial acumen and experience managing significant marketing budgets to drive measurable ROI
Ability to operate in ambiguity, building structure out of complexity
Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
Exceptional communication skills with the ability to influence senior leaders in a matrixed environment

Please complete an application via our portal. For any technical issues, contact quoting the Ref: CTD000436.

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