BUSINESS DEVELOPMENT CONSULTANT - Food Service / HORECA Industry

SUMMARY:
Main Purpose:

Sales...Sales...Sales!
You will sell directly to food-service businesses, such as: Hotels and Restaurants, Fast-Food chains and Caterers & Institutional Kitchens.

Qualifications & Experience

• 3–5 years’ experience in Food Service / HORECA / QSR sales (end-user).
• Diploma in Sales/Marketing or equivalent qualification (advantageous).
• Proven experience engaging chefs, procurement managers, and distributor teams.
• Valid driver’s license.
• Strong computer literacy (MS Office suite; CRM tools).

POSITION INFO:
KEY RESPONSIBILITIES:

Sales:

• Grow business in the Food Service by identifying and onboarding new end-users accounts i.e. Hotels, restaurants and catering companies by identifying and onboarding new end‑user accounts.
• Service existing end‑users and distributors to ensure retention and growth.
• Arrange meetings, menu presentations, and product trials to drive product adoption.
• Negotiate within authorized parameters and close sales opportunities.
• Achieve monthly, quarterly, and annual revenue targets as set by the manager.

• Maintain and develop relationships with existing customers via in‑person visits, calls, and email.
• Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
• Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
• Resolve customer concerns and escalate quality‑related issues when required.

• Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
• Align on joint business plans, activation calendars, and target accounts.
• Support distributor sales teams with product training, menu applications, and selling tools.
• Track and report on distributor performance and compliance.

• Execute in‑store / in‑kitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
• Ensure all activation stock is planned, booked, and available.
• Conduct staff training sessions to increase menu penetration and product adoption.
• Track ROI and feedback from activation activities.

• Ensure correct product usage is demonstrated during trials and menu presentations.
• Install and maintain branded point‑of‑sale (POS) material where relevant (e.g., back‑of‑house collateral, oil management posters).
• Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.

• Maintain accurate CRM entries for all activities, visits, pipelines, and opportunities.
• Weekly and monthly reporting on activities, achievements, and market insights.
• Submit activation summaries, training logs, and product trial results.
• Follow daily planning procedures and manage draft sales orders with the sales administrator.