Brand Activation Executive

SUMMARY:
BRAND ACTIVATION EXECUTIVE
Location: Silverton, Pretoria

NON-NEGOTIABLE REQUIREMENTS: 

• Relevant degree or diploma in Marketing, Business, or Consumer Science
• Proven experience in brand activations and events
• Strong understanding of nutrition or sport
• Commitment to a healthy lifestyle
• Strong administrative skills

POSITION INFO:
Duties and responsibilities:

• Sponsored Athletes:
  • Manage contract renewal cycles, terminations, and performance-based requirements.
  • Ensure athletes are effectively integrated into the marketing ecosystem to act as authentic brand advocates who drive community engagement and sales in alignment with brand image and values.
  • Serve as the primary point of contact for athletes, ensuring they receive the required products, gear, and information to succeed.
  • Monitor athlete social media activity to ensure compliance with contractual posting requirements.
  • Coordinate athlete participation in photoshoots, video content, and product launch campaigns.
  • Manage athlete appearances at launches and events.
  • Gather and consolidate feedback from athletes regarding product experience and development.
• Social Media Coordination:
  • Bridge the gap between physical events and digital presence by capturing and coordinating live content during activations.
  • Manage the social media content calendar, ensuring promotional activities and product advertising are consistently covered.
  • Collaborate with the creative team to produce engaging assets, including reels, stories, and posts, to drive community engagement.
• School Nutritional Programme:
  • Support the implementation and education of schools regarding the programme and products.
  • Ensure delivery requirements are met in terms of presence and educational talks.
  • Identify and execute promotional opportunities at events such as derby games and tournaments.
  • Acquire new schools for programme participation.
  • Conduct educational talks to promote awareness and engagement.
• Event and Brand Activations:
  • Lead the end-to-end planning and execution of promotional events, pop-ups, product launches, and educational activations.
  • Manage onsite logistics, staff coordination, staff briefings, and run-of-show execution.
  • Analyse performance metrics, including foot traffic, leads, and ROI, to improve future activation strategies.
• Branding and Merchandising Sourcing:
  • Act as the primary point of contact for external suppliers to source high-quality branding materials, including signage, uniforms, promotional giveaways, and displays.
  • Maintain the quality and consistency of the brand’s visual identity across all physical touchpoints.
  • Manage the procurement budget while ensuring cost efficiency without compromising quality.