Brand Communications Manager

SUMMARY:
Rapidly growing Supermarket discount chain operating in all provinces throughout South Africa, seeking an experienced Brand Communications Manager to join the Marketing team based in Westville.

POSITION INFO:
Job Deliverables:
Develop, continuously improve, and oversee all marketing and advertising communication strategies to ensure the right message is delivered for the Company’s brands. Identification and analysis of market related trends.
 
Key Responsibilities

• Implementation of creative brand strategy
• Regular SWOT analysis on prevailing brand portfolio, and assistance with the brand audit strategy and implementation
• Ongoing and unrelenting market research and analysis, conducted through a variety of mediums
• Provide regular reports to Management/Teams on brand results/activities
• Create concept for new confined labels
• Create generic TV, radio and print adverts (adhoc)
• Co- ordinate events, promotions, marketing projects and advertising campaigns for brands
• Oversee media related promotional activities
• Campaign promotional briefs/manuals
• Participate in setting overall theme/strategy/look and feel for major promotions and brief and keep updated all relevant role players
• Lead, manage, mentor and develop the advertising team
• Identify opportunities for joint initiatives with third parties and propose to suppliers
• Liaise with marketing team on new joint initiatives to be implemented
• Proofing and coordinating of promotional activities/material
• Visit stores with third party to help clarify /understand needs of market
• Coordinate approach to store openings and launches
• Brand entry campaign/ Brand road shows/media strategy to open new store
• Identify and align business opportunities for collaboration between third parties and Company.

• A minimum of a 3 year Degree in marketing/ branding with Honours
• At least 5 years’ experience in an FMCG Marketing environment will be a key advantage and expectation
• Computer literacy is essential
• Exceptional excellent presentation skills
• Must have a creative mind, take initiative and be a quick learner
• Ability to communicate in Zulu and/or other African languages is essential

NB! This job is now closed. You can apply for other jobs by uploading your CV.