Brand Manager

SUMMARY:
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POSITION INFO:

Our successful Brand Managers …
? Develop and execute comprehensive brand strategies and plans, including brand
positioning, messaging and target audience identification.
? Conduct market research to understand consumer trends, competitors and industry
insights.
? Collaborate with internal teams such as graphic design team and Product Owner to align
brand and marketing objectives and develop marketing plans.
? Create and manager brand budgets.
? Develop and implement promotional and advertising strategies and plans, including print,
digital and social media channels.
? Develop and implement marketing tactics and activations to promote consumer
engagement.
? Monitor and analyze brand performance metrics and provide regular reports to
management.
? Maintain brand guidelines and standards to ensure consistency and compliance with
Group Marketing Corporate Identity in accordance with Gaming Board compliance.
? Build and manage relationships with keys stakeholders, including agencies, media
partners and vendors.
? Manage and implement product launches, events and activations and coordinate with
relevant teams.
If you have these qualifications, join our team: Matric (NQF 4), Bachelor’s degree in
marketing or business administration or a related field, 3-5 years’ experience as a brand
manager, in both traditional and social media aspects, Strong understanding of consumer
behavior, market dynamics and branding principles, High attention to detail, Service
orientated and standards of high quality, Excellent analytical and problem-solving skills,
Creative thinker with a strategic mindset.