Brand Manager - Cape Town

SUMMARY:
Based in Milnerton, Cape Town the main purpose of this role is to develop and implement a brand strategy. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research

POSITION INFO:
Responsibilities
Brand Strategy & Positioning

• Conduct consumer and market research.
• Identify brand market position.
• Design research-based brand strategy.
• Own the development and messaging of the brand narrative.
• Define and manage the brand communication strategy using various media.
• Communicate the brand personality internally and align the company around core brand ideas.

• Convert agreed-upon marketing strategies into feasible, workable project plans.
• Develop, execute, and manage marketing programs and campaigns.
• Co-ordinate and liaise with the broader marketing team regarding campaigns.
• Maintain brand consistency across all marketing channels, including social media.

• Identify research needs, execute studies, and analyse findings to uncover opportunities.
• Stay current on market trends and competitive activity.
• Anticipate consumer trends and ensure the brand remains relevant.

• Measure and report on the success of marketing campaigns.
• Report weekly, monthly, and quarterly on marketing metrics.

• Establish and manage brand budgets.
• Ensure marketing budget compliance.
• Make decisions about branding costs and analyse customer spending trends.

• Maintain the company’s public image through strategic marketing initiatives.
• Build relationships with influencers, journalists, and media outlets.
• Oversee social media accounts to ensure brand consistency.

• Achieve sales targets through effective marketing efforts.

• Participate in safety forums and attend relevant training/programs
• Report all safety incidents to the relevant people
• Comply with safety policies and procedures
• Always wear protective clothing (where applicable)

• Business or marketing-related degree or equivalent professional qualification
• 3 years of Sales & Marketing experience in a similar role
• Previous working experience in the FMCG space essential
• Demonstrated project management skills
• Conceptual creative development across design/art direction, copy and content
• Creative thinking and development across media channels and platforms
• Strong experience in social media and e-commerce
• Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility