Brand Manager (FMCG)

Recruiter:

Limpopo Personnel

Job Ref:

MB000229/TG

Date posted:

Wednesday, October 8, 2025

Location:

Milnerton, South Africa

Salary:

Monthly

SUMMARY:
The main purpose of this role is to develop and implement a brand strategy for the Company. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

POSITION INFO:
Qualification and Experience

Business or marketing-related degree or equivalent professional qualification
3 years of Sales & Marketing experience in a similar role
Previous working experience in the FMCG space essential
Demonstrated project management skills
Conceptual creative development across design/art direction, copy and content
Creative thinking and development across media channels and platforms
Strong experience in social media and e-commerce
Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility

Role and Responsibilities
Brand Strategy & Positioning

Conduct consumer and market research.
Identify brand market position.
Design research-based brand strategy.
Own the development and messaging of the brand narrative.
Define and manage the brand communication strategy using various media.
Communicate the brand personality internally and align the company around core brand ideas.

Marketing Planning & Execution

Convert agreed-upon marketing strategies into feasible, workable project plans.
Develop, execute, and manage marketing programs and campaigns.
Co-ordinate and liaise with the broader marketing team regarding campaigns.
Maintain brand consistency across all marketing channels, including social media.

Research & Trend Analysis

Identify research needs, execute studies, and analyse findings to uncover opportunities.
Stay current on market trends and competitive activity.
Anticipate consumer trends and ensure the brand remains relevant.

Performance Measurement & Reporting

Measure and report on the success of marketing campaigns.
Report weekly, monthly, and quarterly on marketing metrics.

Budget & Financial Oversight

Establish and manage brand budgets.
Ensure marketing budget compliance.
Make decisions about branding costs and analyse customer spending trends.

Public Relations & Stakeholder Engagement

Maintain the company’s public image through strategic marketing initiatives.
Build relationships with influencers, journalists, and media outlets.
Oversee social media accounts to ensure brand consistency.

Sales Enablement

Achieve sales targets through effective marketing efforts.

Health and Safety

Participate in safety forums and attend relevant training/programmes
Report all safety incidents to the relevant people
Comply with safety policies and procedures
Always wear protective clothing (where applicable)

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