Brand Manager KZN

SUMMARY:
Continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the development and execution of the annual marketing plan.

POSITION INFO:

Principle Accountabilities

Strategic Brand Management

• Responsible for developing the approved Local Pipeline, development of assortment strategy &

manage new product development and successful deployment.

• Recommends RSP and strategic pricing index. Provides input into pricing promotions
• Evaluate & propose marketing mix and evaluate media channels.
• Input into communications strategy (above the line /Digital & below the line.
• Responsible for communication development on approved brief.
• Development of annual Media Briefs.
• Manage and lead the artwork development process

Analytics

• Responsible for NPD forecast development, & input into overall brand forecast review and
• completion.
• Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunity / gaps in the market

• Development of brand commercial updates monthly.
• Developing and tracking Innovations monthly performance

Stakeholder Management

• Management of Creative partners.
• Management of and forming relationship with the Regional and Global (GBU)teams

Marketing Insights

• Demonstrate thorough Consumer understanding and develop relevant insights & concepts.
• Keeping abreast of NPD developments in market and in trade.

Project Management

• Input into customer marketing plan priorities.
• Project managing NPD/ Launch/Relaunch process within the business
• With the support of Sales and S&CM ensure plans are effectively executed in trade on time.
• Ability to effectively run projects independently

Budget/Financial Management

• Input into Annual marketing plan.
• Accurately managing allocated budgets throughout the year.
• Maximising the return on investment by tracking ATL campaigns with scantrack

Education & Experience

• Relevant tertiary qualification
• Minimum 4 years brand management experience in FMCG industry

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