SUMMARY:
Our client, a well-known name in their industry, is looking for YOU to join their team if you are an awesome, energetic and enthusiastic BRAND MANAGER.

POSITION INFO:

You will support the marketing manager to drive the digital media strategy, implement conversion campaigns and actively engage and support portal projects to improve online conversion % and achieve online sales targets 

Job Output

Digital media strategy

• Working closely with the MM and media agency strategist, develop and adapt digital media strategy to reach target audiences and drive online conversion.
• Track and use performance data to guide campaigns.
• Look and explore new channels, including lead gen sites.
• Manage budgets and agency relationships.
• Lead the move towards activity that is in line with digital best practice.
• Monitor competitor activity.

Implement digital conversion campaigns.

• Plan, implement and manage paid search and other conversion campaigns in line with digital strategy and SEO plan.
  • Includes creatives and media budget.
  • Manage agency and internal design resources to deliver to plan.
  • Implement lead gen site relationships/ campaigns.

Lead and manage SEO.

• Track performance of SEO
• Manage agency to complete SEO reviews.
• Guide and lead SEO best practice across site including help content/ product copy.
• Work closely with the Ecommerce manager/ Dev teams to implement site changes required to improve SEO.

Portal copy and messaging

• Implement portal banners and work to continually improve conversion performance.
  • Implement brand visuals/updates and ensure the site is aligned to brand.
  • Support the Ecommerce manager on site development, testing, visual updates and copy with the aim to align to brand visual and tone and ensure message consistency.
  • Working with the Ecommerce manager and to the character limits and site structure, support the PM’s and PO’s by completing copy required including product friendly names.

Team leadership

• Guide and lead the Designer: online.

 Skills and Competencies 

• Highly analytical with experience and a passion for online data
• Experience working with online campaign and GA performance data.
  • Must show experience converting key insights gained from these data sources, into actionable campaigns.
  • High action orientation and attention to detail
    • Must show sales performance drive and how have taken action in the past  to change activity to drive sales.
    • Be able to operate in fast paced, pressurized situations.
      • Exceptional written English skills, experience, and ability to draft appropriate keyword and other online copy.
      • Demonstrate experience with SEO campaigns.
      • Advanced Excel skills
      • High levels of tech/ connectivity interest and understanding.
        • High levels of initiative and self -management

Qualifications and Experience 

• Marketing qualification. Degree or Diploma with digital marketing focus
• Google Analytics certification
• Facebook media or other certifications valuable
• 5 years+ experience in planning, executing and tracking performance of online awareness and conversion marketing campaigns across range online media channels.
• Must demonstrate experience working across different media channels and the interaction between these channels, including paid search, SEO, programmatic media, social media, mass reach media and other.
• Must demonstrate experience working on consumer brands. Those operating within Ecommerce and tech/IT category experience a distinct advantage.
• Must demonstrate analytical ability to work with data, drawing insights and action steps from data and how these impact future campaigns.
• Must demonstrate Google Analytics experience
• Must demonstrate experience working with both media and creative agencies including briefing, managing delivery and budgets.
• Will be required to demonstrate experience and expertise with an assessment as part of the interview process.

Submit your CV to garth.kearns@------ for consideration.

Should you not receive a reply within 10 days, kindly regard your application as unsuccessful.

NB! This job is now closed. You can apply for other jobs by uploading your CV.