Brand Manager (wine) - Stellenbosch

SUMMARY:
Our client a wine farm in Stellenbosch is looking to recruit a new Brand Manager.
The primary purpose of this position is to execute and maintain the marketing strategies and initiatives that promote our 
winery, enhance our brand image and drive sales.

POSITION INFO:
Minimum requirements:
At least a tertiary marketing qualification
3-5 years’ experience in similar position
Love for and knowledge of the wine industry
Excellent verbal and written communication skills in English and Afrikaans
Technically minded, attention to detail and strong analytical skills.
Excellent organisational, administrative, financial and management skills

Main duties are:
Implement strategic marketing plans to increase brand awareness
Support in driving sales through the various channels – work closely with members of the commercial team
Oversee our tasting room operations, including enhancing customer experience, staff supervision, inventory management, and event coordination.
Plan and participate in wine festivals, trade shows, and other industry events to promote our brand and engage with potential customers. Create a unique engagement between the
customer and the Brand with each interaction.
Work on partnerships with local organisations, events managers, and local businesses.
Develop and maintain relationships with distribution and third-party partners to drive sales and brand growth.
Create and do quality control on all elements of the marketing information and collateral especially product descriptions, tasting notes, videos, pictures etc.
Ensure all platforms of the company are always updated with the latest information.
Create and identify opportunities in digital marketing strategies and online sales, including social media campaigns, email marketing, and website updates.
Coordinate with creative agencies, designers, and other external partners with regards to Point of Sale material.

Monitor, analyse and provide Senior management with regular reports and insight re (not limited to):
o brand performance,
o market insights,
o competitors’ current promotions and advertisements.
o trending brands,
o emerging consumer behavior
o consumption patterns.

Assist with new product development where required.
Perform administrative functions, when necessary and deemed reasonable.

Please send cv, qualifications, references, salary expectation and photo to: