Brand Specialist

Recruiter:

SHARON NUROCK RECRUITMENT CC

Job Ref:

DUR002412/SN

Date posted:

Tuesday, May 24, 2022

Location:

Durban, South Africa

JOB SUMMARY:
Our client, a well known Pharmaceutical organisation currently seeks an experienced Brand Specialist to build and maintain the corporate and product brands and to assist the Marketing Manager in all activities related to the brand to maximise sales.

JOB DESCRIPTION:

The Person:

B.Sc (Pharm) / B.Pharm or equivalent.
Post Graduate qualification in Marketing or Communications.
Minimum 5 years working experience.
Preferably at least 2 years’ experience in a sales, product management, branding or advertising role.
Digital marketing experience.

The Job:

Develop marketing materials that adhere to all regulatory requirements whilst ensuring they are of maximum benefit to the Sales team:
- Develop product leave behinds, detail aids for use by Sales team in accordance with defined brief;
- Identify and select relevant literature to be used as references for promotional material or training material for Sales team;
- Oversee the production and receipt of printed marketing materials;
- Identify promotional items for use as give-aways by the Sales team;
- Co-ordinate distribution of promotional material to Sales team;
- Close liaison with the Sales team to assess customer response to promotional material and to ensure that the printed promotional material is used optimally;
- Create marketing training material for RCA certification in relation to relevant business/brand strategies.
Internal corporate branding:
- Prepare internal marketing material for inclusion in internal communications;
- Prepare and update company employee features/testimonials (for website re-design & social media platforms);
- Develop annual plan of activities to strengthen the corporate brand (internal);
- Prepare relevant CSR campaigning associated with special awareness days.
Social Media Liaison:
- Manage and maintain all social media material and features (including LinkedIn, Instagram and Facebook;
- Compile social media features as well as related campaigning for CSR events (internal and external);
- Compile Social Media SOP and update/upkeep of the document.
- Train the relevant teams/employees on the Social Media SOP.
- Prepare annual statistical analysis report for the social media activities/campaigning.
Translate corporate brand and product brand objectives into brand strategies:
- Develop annual plan of brand activities;
- Provide input into annual Marketing Plan;
- Generate creative ideas to create, build and enhance product brands;
- Identify potential opportunities for brand awareness/promotion and make recommendations to Marketing Manager;
- Ensure all elements of the product are consistent with the brand;
- Suggest new content for website. Develop copy for inclusion on website.
New product evaluation, competitor and market intelligence:
- Analyse sales, competitor activities, sales team reports/notes to ensure continued understanding of the market and customer’s needs;
- Research and report on local and international industry trends and their impact on company markets;
- Keep abreast of treatment trends, clinical trials and publications and report on those which may impact on the usage of products;
- Research local and international markets, disease trends and customer needs;
- Evaluate brand strength in the marketplace to identify opportunities and threats by reviewing print media, competitive intelligence, sales team monthly reports, and attend quarterly Marketing meetings;
- Identify the need for market research and make recommendations to Marketing Manager;
- Work as part of the Business Development division to identify and evaluate new products for the company's current and future markets.
- Generate insights from market and competitor intelligence for consideration by team for new products.
Training of Sales Team:
- Plan and perform quarterly training for the Sales team;
- Adhoc in-field visits with Sales team to observe usage of materials;
- Provide telephonic support and assistance to Sales team;
- Perform regular evaluations on current product packaging/components through the Sales teams’ visits.
Website re-design and content maintenance:
- Plan, execute and maintain the re-design of the website with compilation of the required documents (URS).
- Manage website content for the different departments with update and upkeep of the information on the website.
- Communicate with the designated Website Developer for troubleshooting and maintenance;
- Overview of the website user queries/requests ensuring that the relevant department receives and reacts timeously;
- Prepare statistical analysis report of website use monthly and annually.

Core Competencies:

Leading and influencing others.
Personal leadership.
Managing relationships.
Communication (written and verbal).
Analysis.
Customer satisfaction
Innovation.
Teamwork.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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