Senior Brand Manager

SUMMARY:
To continuously develop the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.

POSITION INFO:
Principle Accountabilities
Leadership

• Communicate and collaborate with key stakeholders to ensure their full understanding of in-market performance & of the defined marketing strategies, and ensure the excellence of implementation in the market.
• As the head of the respective sub brand(s), take an active and leading role within the cross-functional team, ensuring effective operational running of the respective sub brand(s) & maximising its growth.
• As part of the Senior Leadership Team within the Marketing function, take an active role in developing and shaping the marketing team and team structure, as well as improving the overall engagement of the marketing team.

• In line with overall company objectives, develop and refine the respective category/sub brand strategy within a 1-3 years horizon.
• Develop annual Marketing & Communication Plan
• Identify market challenges, opportunities, right segment focus and product portfolio
• Define portfolio architecture, assortment strategy and partner with the Global marketing team / Regional team to develop a strong pipeline.
• Recommend sound pricing strategy and on an on-going basis track its execution & recommend pricing adjustments
• Build in-depth understanding of local consumers and shoppers and constantly improve & sharpen our product positioning to further drive growth of the core business.
• Develop new product innovation with the support of regional team

• Develop & execute integrated, industry leading 360 communication campaigns in line with key campaign objectives, delivering consistent & cut-through brand message across all channels.
• Lead the development of exceptional communication assets for key innovations.
• Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.

• Ensure delivery against all key financial & Marketing KPIs.
• Tight margin management, with the view of constantly finding ways to improve margin
• Develop price strategy to ensure competitiveness in market is achieved, still driving premium / superiority positioning, and managing margins and bottom line.
• Input into allocation of budget across brands and campaigns to maximize overall budget.

• University degree (Honours); Master Degree an added advantage
• 10-12 years brand management experience in FMCG industry
• Ideally having operated on a Marketing Manager level for the last 1-2 years
• Candidates to preferably be based in KZN
• Proven exceptional strategic marketing skills – with success in driving market share and in market development.
• Experienced in managing key business processes e.g. demand planning, shopper & customer/sales interface/influence, product development.
• Digital marketing management including campaign development & optimization, Content Marketing, Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.

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