Brand Strategist (Mid-Senior)

Our prominent client has an exciting opportunity in Port Elizabeth/ Gqeberha offices for an experienced and dynamic Brand Strategist.

The ideal candidate would be a multifaceted Strategist that understands how to position a brand and its communications for the South African market and how to communicate this positioning using the full communication spectrum; viz. ATL, Digital, BTL, etc.

This role is responsible for leading and delivering integrated strategic communication planning across multiple disciplines, markets, and industries alongside multiple agency partners.

A core responsibility is to go beyond the brief and to deeply understand the clients’ needs from a business level and then develop robust multifaceted strategies to assist the business in achieving their objectives.

Qualifications and Skills Required:

• 2-3 years’ agency experience.
• Bachelor’s Degree in Communications or a related qualification/field.
• Strong Research skills and ability to derive key insights.
• Passion for human behaviour and understanding it.
• Familiarity with the strategic brand development process (research, insight generation, storytelling, management, strategic direction).
• Presentation and storytelling skills (ability to convey complex models in ways that clients can understand and get excited about).
• Excellent writing skills in order to write thorough and engaging but concise strategic content.
• Strong strategic mind with a passion for creativity.
• Ability to brief creative teams in a clear directive way.
• Willingness to learn and stay up to date with trends.
• Forthright but respectful, able to question/challenge the brief.
• Team player.
• Keen interest in Digital Strategy.
• Well spoken English.
• IsiXhosa/Zulu/Afrikaans – advantageous.
• Be able to work quickly and efficiently to meet deadlines.
• Be willing to relocate to Port Elizabeth/Gqeberha.

Responsibilities:

• Develop strategies that serve as a benchmark and be accountable for the strategic outputs for clients with work that is grounded in their business objectives and insights.
• Write clear and concise briefs for our creative teams that inspire and motivate them.
• Ensure creative work remains on strategy and monitor campaigns throughout the process to ensure adherence to the strategic direction.
• Due diligence towards staying on top of global innovation and trends and to share this with the team.
• Present compelling strategies to clients, either by originating or adapting global strategies to incorporate local nuances and lead workshops with clients and other stakeholders.
• Support creative in selling ideas and the brand department in building strong and enduring client relationships.
• Engage clients on all levels – from Brand Manager to CEO and be able to extract a clear objective/brief from a client in a concise way.
• Develop, construct, and use research, and research tools, to unearth original and innovative insights and provide a high-quality interpretation of research findings.
• Develop clear and consistent digital and content strategies, including the mapping of digital consumer journeys and audience segmentation for campaign personalization.
• Use research and research tools to deliver insightful competitor reviews and with actionable insights.
• Provide ongoing knowledge-sharing with agency stakeholders and oversee junior members of the team (if applicable) by providing mentoring and training.

If you are not contacted within two weeks of applying, please consider your application unsuccessful.