SUMMARY:
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POSITION INFO:
To take ownership of an internal brand and marketing function, managing brand development, digital content, and marketing execution across all customer touchpoints.
Minimum Requirements and Qualifications:
- Diploma or Degree in Marketing, Branding, Communications, or related field
- 2–5 years’ experience in brand development or marketing execution
- Experience managing branding across digital platforms, including website and social media content
- Exposure to marketing campaigns, product launches, and promotional or exhibition activities
- Strong capability in developing marketing material, presentations, and branded content
- Working knowledge of brand guidelines, visual identity management, and marketing or design tools
Key Performance Areas:
- Develop, implement, and maintain the company’s brand identity across all platforms and customer touchpoints
- Manage and update website content and ensure brand consistency across digital platforms
- Create and manage social media and marketing content aligned to brand strategy
- Develop branded marketing material, presentations, and sales support collateral
- Support and coordinate new product launches from branding through to market rollout
- Assist with planning and execution of marketing campaigns, promotions, and trade exhibitions
- Maintain and update brand guidelines and visual standards
- Work closely with Sales and Operations teams to ensure consistent brand communication
- Monitor brand visibility and marketing effectiveness and recommend improvements
