Brand and Trade Marketing Manager

 

Recruiter:

Pollock & Associates

Job Ref:

Y5017B

Date posted:

Monday, July 12, 2021

Location:

east rand, Gauteng, South Africa

Salary:

CTC package offered based on level of skill and experience


SUMMARY:
Manage Brand Marketing and Trade Execution initiatives for the brand nationally to efficiently and effectively ensure a consistent and brand-aligned customer and consumer experience.

POSITION INFO:

This includes formal and informal trading environments for both the top and bottom ends of the market across different LSM clusters.

Qualifications and Experience

  • Bachelors Degree (3 years) / NQF level 7 (Essential)
  • Up to 6 years marketing experience incl ATL and BTL Brand management
  • Developing Brand plans
  • Excellent project management experience
  • POS and Trade Execution
  • Point of sale merchandising support
  • Leading teams (cross-functionally internally and external agency partners)
  • Formal and Informal trade experience and retail and wholesale experience
  • Cross function collaboration internally and externally
  • Robust IT Skills - Advanced Excel
  • Understanding of Management Accounting, Revenue & Mix, Standard Costing, Variance Analysis and Bills of Materials
  • Experience in the FMCG environment
  • Written proposals or presentations aimed at selling a product or service to external clients

Key Result Areas:

  • Brand custodianship
  • Brand planning
  • Brand positioning
  • New product development
  • Above-the-line advertising campaign development and management
  • Below-the-line tactical campaign development and management
  • Digital campaign management and relevant content creation across the various media platforms
  • Insight management Continually look for key consumer and trader insights
  • Manage advertising, digital, media and research agencies
  • Budget management
  • Contribute to providing strategic direction on trade investment and execution
  • Ensure the creation of appropriate point of sale material
  • Contribute to defining guidelines around appropriate in-trade promotional activities
  • Interpret Sales and Customer Analytics and Provide Sales and Customer Insights
  • Actively participate in operational planning and budgeting processes


 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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