Brand and Trade Marketing Manager

Recruiter:

Pollock & Associates

Job Ref:

Y5017B

Date posted:

Monday, July 12, 2021

Location:

east rand, Gauteng, South Africa

Salary:

CTC package offered based on level of skill and experience

SUMMARY:
Manage Brand Marketing and Trade Execution initiatives for the brand nationally to efficiently and effectively ensure a consistent and brand-aligned customer and consumer experience.

POSITION INFO:

This includes formal and informal trading environments for both the top and bottom ends of the market across different LSM clusters.

Qualifications and Experience

Bachelors Degree (3 years) / NQF level 7 (Essential)
Up to 6 years marketing experience incl ATL and BTL Brand management
Developing Brand plans
Excellent project management experience
POS and Trade Execution
Point of sale merchandising support
Leading teams (cross-functionally internally and external agency partners)
Formal and Informal trade experience and retail and wholesale experience
Cross function collaboration internally and externally
Robust IT Skills - Advanced Excel
Understanding of Management Accounting, Revenue & Mix, Standard Costing, Variance Analysis and Bills of Materials
Experience in the FMCG environment
Written proposals or presentations aimed at selling a product or service to external clients

Key Result Areas:

Brand custodianship
Brand planning
Brand positioning
New product development
Above-the-line advertising campaign development and management
Below-the-line tactical campaign development and management
Digital campaign management and relevant content creation across the various media platforms
Insight management Continually look for key consumer and trader insights
Manage advertising, digital, media and research agencies
Budget management
Contribute to providing strategic direction on trade investment and execution
Ensure the creation of appropriate point of sale material
Contribute to defining guidelines around appropriate in-trade promotional activities
Interpret Sales and Customer Analytics and Provide Sales and Customer Insights
Actively participate in operational planning and budgeting processes

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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