CRM & Direct Marketing Manager

SUMMARY:
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POSITION INFO:

Are you passionate about customer engagement and data-driven marketing strategies? A leading fintech company is looking for a CRM & Direct Marketing Manager to spearhead direct marketing campaigns across multiple channels, ensuring a personalized and impactful customer experience.

Key Responsibilities:

• Develop and execute direct marketing campaigns to enhance customer engagement.
• Utilize customer segmentation strategies to drive business growth.
• Monitor campaign performance and provide insights for optimization.
• Manage customer data, ensuring compliance with best practices and regulations.
• Oversee the direct marketing calendar to maximize customer interaction.
• Implement A/B testing to refine strategies and improve conversion rates.
• Collaborate with stakeholders to align customer communication with brand campaigns.
• Set up and report on customer surveys to enhance engagement insights.

Requirements:

• Degree or relevant marketing qualification.
• 5-8 years of experience in a CRM or direct marketing role.
• Experience in an online transactional business with a strong digital presence.
• Expertise in customer lifecycle programs and CRM tools.
• Strong data management, analytical, and reporting skills.
• Advanced proficiency in MS Office and G-Suite.
• Excellent communication and stakeholder management abilities.
• Agile, adaptable, and detail-oriented with a strategic mindset.

Join a dynamic team at a leading fintech company and help shape the future of customer engagement! Apply today.